Marketing Manager - 12 Month Contract

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About The Role

Team - Vitality Programme and Engagement

Working Pattern - Hybrid - 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. This is a 12 month FTC.

Please note that the role can also be worked as condensed hours i.e - 37.5hrs over 4 days per week.

We are happy to discuss flexible working!

Top 3 skills needed for this role:

• Campaign Management
• Marketing manager experience (line manager experience is not necessary)
• Strong stakeholder management skills

What this role is all about:

An exciting opportunity to join the Marketing team at Vitality. As a marketing manager looking to take their career to the next level you'll be joining a team focussed on delivering against Vitality's core purpose of 'Making people healthier'. You'll need to be driven, enthusiastic, collaborative, data literate and creative with a passion for brilliant customer experiences and campaigns.

You'll work alongside the Senior Engagement, Advocacy and Retention Marketing Manager and other Senior Stakeholders across Vitality to execute the strategy and marketing plan to drive engagement and retention across the Vitality member base - helping them to become healthier, more involved and gain greater value from the Vitality Programme.

You'll also be responsible for executing the cross-sell and refer a friend marketing plans to create advocates for Vitality and grow the amount of multi-product members.

You'll work to create marketing campaigns, promotional material, digital and in person experiences which aim to drive engagement in the Vitality programme leading to healthier member, positive retention outcomes and Xsell/Upsell to other Vitality products. We welcome new ideas and initiatives!

Key Actions

• Dependable for the implementation of the Advocacy, Engagement and Retention marketing strategy as set out by Director and Senior Marketing Manager of the team.
• Responsible for driving members to engage in the Vitality programme improving our ongoing engagement score and contributing to the success of the digital member journey through driving digital adoption.
• Responsible for driving Xsell leads.
• Responsible for co-ordinating all the key supporting channels and teams needed to execute brilliantly against the Advocacy and engagement strategy including: content and social, design and copy, digital product, CRM and external agencies. Working with other teams in the business to ensure quality standards and deadlines are adhered to.
• Building and maintaining strong relationships with key stakeholders.
• Monthly and Quaterly reporting of marketing activities and results.
• Senior stakeholder management.
• Developing and implementing tactical plans that support the strategy by channel, budget and KPIs.
• Attendance of key strategic forums as required including Vitality Exco, Engagement forums, Marketing Exco.

What do you need to thrive?

• Has substantial marketing experience at Marketing Manager level.
• Experience in managing end-to-end marketing campaigns including strong understanding and practical implementation of personalisation and segmentation.
• Experience in development, implementing, and measuring marketing plans and campaigns using elements of the marketing mix.
• Experience in working with, influencing and presenting to senior stakeholders.
• Experience of managing and delivering multiple priorities/projects to tight deadlines.
• Briefing and managing marketing agencies.
• Excellent collaboration, strategic planning and presentation skills.

So, what's in it for you?

• Bonus Schemes - A bonus that regularly rewards you for your performance
• A pension of up to 12%- We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance - With its own set of rewards and benefits
• Life Assurance - Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, w e will:

• Help you to be the healthiest you've ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where and when you work.
• Help you advance your career by playing you to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About You

About Us

We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024!

Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

We've been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives - they benefit, our business benefits, and society benefits. We're successful because we attract, develop, and retain the best people - and because we care.

Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if we're the right fit for you? We can't wait.

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Diversity & Inclusion

We're committed to diversity and inclusion because it's good for our employees, for our business, and for society. To learn more please visit our Careers page.

Vitality's approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.