Marketing Executive/Senior Executive

Overall job purpose

The marketing executive will support the implementation of marketing, comms and lead generation activity across RSM's Industrials industry group. This group incorporates the Manufacturing, Energy and Natural Resources and Transport and Logistics sector groups. Taking a national view, you will help to grow those sectors in line with the national Industrials strategy and objectives. The role will also require liaising with our brand and comms teams to ensure full utilisation of all appropriate digital channels and PR, as well as taking responsibility for a number of events and third-party relationships.

Responsibilities

• Particular responsibility for ownership the Energy and Natural Resources and Transport and Logistics sector groups, in addition to supporting Manufacturing activity
• The development and delivery of approved marketing plans, regularly checking progress and ensuring plans are delivered within budget and provide effective ROI
• Help to deliver strategic, issues driven campaigns, collaborating across all service lines, demand generation and the clients and markets team to ensure effective deployment of the campaigns
• Delivery of regular effective internal and external communications material and collateral to build interest and engagement with the industry group
• Work with the national PR team to ensure adequate, timely and appropriate PR coverage for your sectors
• Take responsibility for planning and delivery of sector related events, conferences and third party initiatives and sponsorships
• Own some of the third party sector relationships to proactively maximise value
• Develop and maintain marketing materials to support business development, such as up to date sector information, testimonials and credentials and act as central point for collating innovative ideas and driving best practice
• Support knowledge sharing by developing maintaining and developing collaboration hubs on the intranet
• Champion the industry BI report and use as a basis to drive KPIs and inform decision making within the sectors
• Be proactive in developing own knowledge of relevant sectors and external markets
• Be a brand advocate for the industry, ensuring that all communications are brand compliant
• Assist with other marketing and business development projects as required

Personal and professional qualities

The role requires:

• A marketing and business development professional with experience working in a similar role
• Proven track record at building successful professional relationships with both internal and external stakeholders
• Strong copywriting and editorial skills
• A highly organised individual with drive, enthusiasm and the ability to constructively challenge partners
• Ability to work under pressure and in a fast-paced environment, managing own workload and priorities
• A professional and credible communicator with solid commercial awareness
• A highly competent user of Microsoft Office
• Professional services experience and a marketing related degree/qualification desired, but not essential
• An active team player

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