Marketing Executive

Purpose of job:

To deliver innovative international marketing campaigns to achieve event and publishing targets in the Labels division.

Specific responsibilities:

• Implementation of communications plan for events and publishing divisions - direct mail, email, advertising, website and telemarketing to ensure all communication is delivered to an agreed timescale and within budget
• Editing and copywriting
• Liaise with other departments, including design and production, systems, editorial, conference, sales and web team
• Brief creative teams of advertising, brochures, sales collateral, and onsite Labelexpo, L&L and Label Academy presence.
• Liaise with external suppliers
• Negotiation of media and association partnerships
• Event support, including manning stands, media coordination and registration

Qualifications

Requirements/skills:

• Previous events experience
• Educated to degree level (or equivalent)
• Impeccable English (additional languages are an advantage)
• Experience of marketing exhibitions and/or conferences an advantage.
• Excellent written English
• Experience copywriting
• Strong interpersonal skills
• Project and time management skills
• Self-motivated and able to work under own initiative
• Good working knowledge of Microsoft Office products (particularly Word, Excel and PowerPoint)
• International travel as required

]]>