Marketing Director, London Tech Week

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Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Job Description

This vacancy requires 3 days per week in office

London Tech Week is the UK's most influential, and fastest growing, tech event. Our purpose is to showcase and amplify the power of tech to enrich every aspect of our lives. Our content features big-hitting speakers - from the UK Prime Minister to the CEOs of tech giants to visionary innovators. Our expo floor brings tech to life and enables attendees to make connections which deliver lasting value.

The event has grown rapidly in recent years and we have a clear roadmap to continue this into 2025 and beyond. We are looking for a Marketing Director who can support this by creating world-class engaging content.

The company is committed to making a positive impact on the world through technology. Its events and digital media provide a platform for startups, scaleups and corporates to showcase their innovative solutions to the world's most pressing challenges.

The portfolio includes brands such as the flagship event London Tech Week, EQL:HER, Elevating Founders, Climate Leaders Forum, AI Leaders Forum and Tech Impact Awards. These brands bring together startups, scaleups, corporates, investors, policymakers, and thought leaders from all over the world to connect, learn, and collaborate.

https://www.londonandpartners.com

https://www.techlondonadvocates.org.uk

https://ff.co.uk

As Marketing Director, you will be in charge of the marketing strategies across Informa Tech Founders. You will need to love coming up with creative ideas to engage with prospective customers and use data to create successful, insight-led digital campaigns. You will be leading a team and coaching and developing them is vital. You will enjoy collaborating with content teams, sales teams and your marketing peers to create compelling messaging and eye-catching design across all channels.

In this role you will:

• Set the marketing strategy for London Tech Week and for Informa Tech Founders as a whole, making data-driven decisions to optimise all marketing channels
• Leadership, development and management of the marketing team with a focus of self-development and development of colleagues
• Own the data strategy in terms of data collection, storage, management, access, sharing and use of data and improve data integration across platforms
• Develop a programme of data analytics, liaising with central functions where appropriate, to better understand customer behaviour and preferences
• Ensure that all collateral is of the highest quality and in keeping with brand values
• Develop KPIs which measure the success of campaigns and provide leading indicators of business performance
• Lead the planning and implementation of an integrated customer focused digital marketing strategy for area of responsibility, optimise all digital channels and ROI with team and identify new digital solutions to optimise return
• Lead the strategic development of partnership marketing plans to meet customer needs and business objectives
• Develop project plans for efficient use of team and resources and track delivery, resourcing team and agencies accordingly to deliver objectives
• Control budgets and allocate resources amongst projects

Qualifications

• Proven experience of leading a B2B events marketing team
• Excellent leadership and organisational skills
• A self-starter mindset with the confidence to take the initiative
• Analytical and creative thinking
• Excellent communication and interpersonal skills
• Up to speed with latest marketing techniques and best practices
• Thorough knowledge of digital marketing
• A customer-first mindset - and an interest in the tech sector!
• Data driven
• An eye for detail

Compensation:

• Job posting closes on Monday 25th Feb

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.