Marketing Director - EMEA

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Job Description

Location: central London

HYBRID: 3 days in the office

Your Story Goes Here!

Notified is hiring a results-driven Marketing Director who will develop and execute marketing programs to drive growth, enhance brand presence, and support sales objectives across Europe. As a new strategic position, this role will establish focused, impactful marketing campaigns at the country level to accelerate regional expansion.

We seek a natural collaborator and excellent communicator with proven B2B marketing experience in the EMEA region. The ideal candidate is a metrics-driven leader who can directly connect marketing activities to revenue outcomes while thriving in ambiguous environments and making decisive choices.

Reporting to the Global Chief Marketing Officer with a dotted line to the VP EMEA Sales, you will manage an Events Manager and Digital Marketing Manager. You'll work closely with country sales organizations to achieve ambitious growth targets.

Responsibilities:

• Develop and implement a practical country-by-country marketing strategy for the EMEA region to elevate Notified's awareness and preference, while driving marketing-led growth through lead generation efforts in key markets
• In partnership with EMEA Sales VP and CMO, identify and prioritize key markets and segments to target, ensuring optimal resource allocation
• Own and deliver on revenue funnel targets and growth goals for EMEA region through strategic marketing initiatives and demand generation programs
• Create and track KPIs that demonstrate clear ROI and business impact of all marketing investments and activities
• Demonstrate strong leadership in challenging low-impact activities and redirecting resources to high-yield programs with proven revenue impact
• Manage and optimize agency relationships and marketing investments based on concrete business outcomes and ROI
• Working closely with the global Growth Marketing team, oversee the localization and execution of integrated marketing campaigns across various channels, including digital, social media, events, and traditional media
• Oversee regional brand efforts, including brand marketing, event management and localized brand campaigns and creative executions
• Identify and build strategic EMEA-based partnerships and alliances that enhance market reach and drive business growth
• Provide regular reports and insights to senior management on campaign performance, market trends, and strategic recommendations

Qualifications:

• Bachelor's degree from an accredited college or university with major course work in marketing, business administration, communications, or related field required. Equivalent work experience in a similar position may be substituted for educational requirements.
• Minimum 8 years of marketing or communications experience required
• Minimum of 5 years supervisory experience required
• Prior experience in IR, PR, Capital Markets or Marketing Technology preferred
• Proven track record of developing and executing successful marketing strategies in a complex, global organization
• Strong understanding of regional market dynamics, cultural differences, and business practices
• Proficiency in digital marketing, content creation, and marketing automation tools
• Strong analytical skills with experience in measuring and optimizing marketing's contribution to revenue
• Demonstrated ability to work effectively with sales teams and align marketing activities to revenue targets
• History of successful decision-making in ambiguous business environments and achieving results with limited resources
• Strong backbone - willing to say "no" to protect team resources and focus on revenue-generating priorities
• Natural leader who can inspire teams through challenging situations while maintaining focus on business outcomes
• Fluent English required; additional European language(s) highly desirable
• Self-motivated with strong initiative and ability to work autonomously

Who is NOTIFIED?

We believe everyone has a story to tell and we're passionate about helping people and brands amplify their stories across the globe. We are proud to be the number one provider of enterprise webcasting and investor relations content distribution, as well as a global leader in press release distribution. Our clients have used Notified to monitor over 2 billion social media conversations and every year we run more than 100,000 events! Our products are built so storytellers can do their best work. But we're not just a platform-personalized, caring service is how we operate. We add a personal touch to everything we do. We strive to deliver wisdom and insight by helping our clients reach global and targeted audiences, measure outcomes, and fulfill their commitments.

Best In Class!

• "Best Press Release Distribution Company," MarTech Breakthrough Awards
• "PR Innovation of the Year," Gold Stevie® Winner, 2023 American Business Awards
• "Marketing/Public Relations Solution," Gold Stevie® Winner, 2023 American Business Awards

Why work for Notified?

• Global collaboration with team members in 17 countries
• Opportunities to innovate and grow!
• Modern office located in the heart of the London City Centre - 10 min walk from Tower of London and Tower Bridge!
• Easy commuting via rail/tube
• Yearly social events - Summer and Christmas Parties
• Table tennis & mini golf
• International work environment
• Hybrid work (office/home)
• Privet health insurance
• Extensive learning opportunities via our in-house virtual university with >8,000 online courses
• Quarterly Recognition Awards

What's next? Qualified candidates will be contacted by a member of our in-house recruitment team to kick-start the recruitment process. If you are a possible fit, you will be invited to meet with a few key individuals in order to help you get a full understanding of the team and the position. Our goal is for you to get to know us as we get to know you!

At Notified we don't just accept difference - we celebrate it, support it, and build success upon it. We are proud to be an equal opportunities employer and no part of this advertisement is intended to discriminate on any grounds.