Marketing Director

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Job Description

Job Title: Marketing Director
Grade: Director
Location: Central London
Employment Type: Full-Time, Permanent (Start Date: January 2026)

About BIP UK

BIP UK is a leading consulting firm, recognised among the Financial Times UK's Leading Management Consultants 2025, and part of one of Europe's fastest-growing international management consulting groups. We partner with leading organisations across industries to deliver strategic transformation, innovation, and digital enablement. Our consultants combine deep sector expertise with pragmatic problem-solving to help clients achieve sustainable growth and competitive advantage.

Role Overview

As we continue to scale our UK presence, we are seeking a Marketing Director to shape and execute our UK marketing and brand strategy in line with BIP Group's ambitious growth agenda. This individual will play a pivotal role in elevating our brand, building market presence, generating demand, and positioning BIP UK as a thought leader in the consulting industry.

Key Responsibilities

Strategic Marketing Leadership

• Define and execute the UK marketing strategy in alignment with BIP Group's global vision.
• Develop a clear brand positioning and thought leadership agenda for the UK consulting market.
• Partner with senior leadership to support business development and client acquisition goals.

Brand & Communications

• Enhance BIP UK's visibility across priority sectors through PR, media, and content campaigns.
• Lead thought leadership initiatives, including whitepapers, client events, and speaking opportunities.
• Ensure brand consistency across all UK communications and collateral.

Digital & Demand Generation

• Drive digital marketing campaigns (social, web, SEO, email) to generate qualified leads.
• Oversee content strategy and campaign analytics to ensure measurable business impact.
• Manage and optimise the UK website, digital presence, and marketing automation tools.

Events & Partnerships

• Design and deliver high-impact client events, conferences, and roundtables.
• Build partnerships with industry bodies and networks to expand market reach.

Team & Budget Management

• Lead and mentor a marketing team, fostering creativity, innovation, and accountability.
• Manage the UK marketing budget, ensuring effective use of resources and ROI measurement.
• Collaborate with global marketing peers to share best practices and align on brand strategy.

Required Skills & Experience

• Proven experience as a Marketing Director or Head of Marketing within management consulting, professional services, or B2B services.
• Strong track record in strategic marketing, brand building, and demand generation.
• Deep understanding of the UK consulting market and buyer behaviour.
• Demonstrated success in content-driven marketing, PR, and thought leadership campaigns.
• Experience managing agencies, budgets, and cross-functional stakeholders.
• Excellent communication, influencing, and leadership skills.

Why Join BIP

At BIP, we believe in thinking and acting differently. We empower our people to shape their own future, create long-lasting value, and go further together. As Marketing Director, you will have the opportunity to build and scale the marketing function of a high-growth consulting firm, work closely with senior leadership, and make a visible impact on the growth and positioning of BIP UK within the consulting industry.