Marketing Director

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Community: Marketing & New Business

Reporting to: Global Chief Executive Officer

Type: FTC, Maternity Cover (9 months)

Location: London

Set up: Hybrid working, in the studio 3 days per week, 2 days remote per week

Your community:

We've always been ambitious for the work and optimistic for the world, pushing what's possible, exploring new ways of doing things and using our creativity to make a difference. The New Business and Marketing community works closely together to build our presence and credentials, ensuring that the world knows who we are, what we do, and we're building our book of connections and stimulating opportunities for the new business pipeline.

Your role:

We create transformative brands that move businesses, people, and the world forward. Our marketing team ensure we stand out amongst our competitors, have a compelling presence, messaging and content programme to attract clients and talent, and ensure we're the first port of call for the most interesting brand opportunities in the marketplace.

Reporting into the CEO, your role will be to execute the strategic marketing plan in line with our business goals, bringing a clear point of view that advances our agenda beliefs and standards.

You are responsible for:

Overall

• Be accountable for executing the current Marketing plan, leading the team (Senior Marketing Manager, Marketing Executive, In-house Content Designer) to work efficiently, measure and track our results across our UK and US markets
• Direct the marketing team's efforts and be responsible for the team's learning, development and ongoing feedback
• Direct and measure our external PR agency's efforts across launches, content creation, profile raising and reputation building online and offline
• Ensure our brand is compelling and coherent across all of our activities, channels and touchpoints
• Work in alignment with our new business team (responsible for proactive, reactive and organic business development) to ensure our marketing activities are in support of the growth strategy
• Execute and track on the annual CEO profile and reputation plan
• Track and oversee annual marketing budget

Client launches, case studies and awards

• Make recommendations on the client launches, case studies and award submissions pipeline to advance with accompanying delivery plans
• Work with clients, and PR agency as applicable, on launch planning, ensuring Wolff Olins' contribution is accurately reflected and expressed loudly in the marketplace in ways that support our business goals
• Work with clients and our teams to produce timely high quality case studies that sell our work in pitch situations, sit on our website to attract both clients and talent, and marketed across our channels
• Be the final copywriter on all case studies and award submissions, helping to engage and effectively convert into wins

Presence building and PR

• Direct and manage the ongoing relationship with our external PR agency across our key regions
• Assess all proactive and reactive press opportunities in line with Marketing strategy and Growth objectives
• Ensure content submissions are written and presented to the highest quality and reflective of Wolff Olins' offer and culture
• Arrange briefings and support on content development for press opportunities directly with our Wolff Olins spokespeople
• Drive coverage and continued engagement across our target media list

Speaking and attending events

• Support current event strategy, including management and promotion of Wolff Olins' own events
• Develop content approach for pitching and booked speaker slots with the team, oversee execution and content is of the highest quality to ensure best positioning and engagement with wider industry and prospects

Content and thought leadership

• Work with key individuals to develop specific content, including recommending angles, writing and editing content output that is proactively planned on the Thought Leadership pipeline or reactively created in response to a press opportunity
• Ensure the content is positioned for engagement with target audiences in line with Marketing strategy and Growth objectives

Our focus on people and the world:

Wolff Olins believes in creating an environment where people can bring their whole selves to work. We are interested in our people having diverse points of view and different perspectives on the world. We set out to equip our people with the knowledge, confidence and tools to do the best work of their lives. Our purpose is to help our people create transformative brands that push businesses, people and the world forward.

Requirements

You will:

You will come from a creative marketing and communications background or client-side in a global role, where you will have demonstrated that you can direct and execute a marketing strategy with a clear understanding of how the Creative Trade operates.

We're looking for someone to cover our Marketing Director who will be on Maternity Leave; someone who has strong copywriting skills, a keen eye for detail and a sharp focus in delivering content and activities on strategy.

You should:

• Be an effective communicator - in writing or person, you should be persuasive and articulate. You clearly express your point of view and are willing to challenge others in developing and articulating theirs.
• Push for success - you should be continuously looking for ways to reach your goals and will always persevere until they are achieved. You should always be looking for new commercial opportunities, you are competitively driven to ensure the success of our business and ambitious for yourself and others around you.
• Build long-lasting relationships - you enjoy expanding our network and leveraging current relationships to seize opportunities. You should have relentless, infectious positive energy, which others feed on.
• Be an innovator - you enjoy the world, theories, concepts, and how to apply them to our business. You are interested in generating ideas and approaches for both the long and short term to create a clear future.
• Be structured - organised in your approach, you enjoy making plans and prioritising, you are rigorous with a keen eye for quality and finessing your work
• Be low ego - this role is about promoting Wolff Olins and key players within the business rather than creating your own platform

Benefits

• Hybrid working setup (min in the studio 3 days a week)
• Flexibility on when you want to work - aiming to work 7.5 hours a day
• Laptop for the duration of your role (Mac or Windows)
• Company phone (Apple or Samsung)
• Annual expense allowance on tech equipment and home office set up
• Breakfast, snacks and fruit served daily in the studio + lunches served every Tuesday and Thursday
• Access to company tech i.e. 3D printer, hi-spec cameras
• & much more...!