Marketing Data & Analytics Manager (Maternity Cover)

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Overview

This role acts as an indispensable partner to the marketing team within the PepsiCo's Snacks business, a £1.9bn RSV business in a £6.5bn RSV category.
Analytically strong you have a well-developed understanding on how to approach questions on business performance and can manage your agenda effectively, utilising Nielsen and Kantar agency partners alongside your own analysis based on importance, urgency and complexity
You will utilise your experience in reporting, scorecarding and data visualisation as an enabler to drive a change agenda on how to build tools and capabilities to shape a more commercial culture amongst brand managers, empowering them to understand the performance of their brands and what is driving it.
As part of the Business Intelligence team you will support the Business Intelligence Lead in developing best practices in the use of data to make decisions, working with our agency partners and off shore analytical teams in developing capabilities and tools to empower the wider business.

Responsibilities

1. Lead a transformation agenda on Insights scorecarding and reporting to provide one single source of truth as act as an enabler for self serve and personal accountability for understanding performance within the brand teams:

• Evaluate current landscape of reporting and scorecarding, how this maps to business needs and highlight and prioritise opportunities for enhacement
• Shape and own a roadmap of tool and report development and automation centred on building a more holistic picture of performance, capturing input and output measures and enabling conversations across the full marketing mix
• Act as the interface between offshore teams on the specification, design and build of reporting and scorecards managing timelines and providing business input and quality control
• Lead the training and empedding of new reporting and tools within the local business

2. Lead the monthly process of understanding brand performance through Business Reviews and the PMR meeting

• Facilitate monthly performance conversations amongst the brand teams coordinating the process, coaching and providing challenge
• Lead the preparation of content on brand performance and drivers to input into the PMR meeting; interpreting market data and distilling into simple messages / recommendations
• Present this external performance summary to the CMO, Marketing Leadership team and wider stakeholders with a bias of 'so what' and actions vs. the 'what'
• Lead follow-up actions from the PMR session in support of the CMO's agenda, turning questions from the session into a clear brief, conducting / coordinating analysis and liaising with the relevant stakeholders on findings and recommendations

3. Embed the Growth Navigator framework within the brand teams

• Develop knowledge of the Growth Navigator (science of growth) framework and principles to act as a champion for the approach within the UK Marketing team
• Lead the process of Growth Navigator scorecard updating and completion, acting as the interface between the Global team and local SMEs, showing clear communication skills, organization and tenacity to ensure that content is completed to the required standard
• Identify gaps in the Global scope and approach to integrate into the scope of the local reporting agenda adopting both a near and long term lens, striking the right balance between easy wins and more complex asks
• Drive further local integration of Growth Navigator drivers into monthly business reporting and scorecarding in service of providing one single holistic source of truth on business performance

4. Own the NPD post evaluation agenda

• Build a forward looking agenda on NPD post evaluation utilising a Gold, Silver, Bronze framework to tailor the depth of support required for each project and shaping the approach and tools / methodology required
• Champion a culture of objective review of NPD developing and embedding the use of benchmarks and standardized approaches
• Drive a more holistic approach to NPD post evaluation championing the consumer voice and the science of consumer behaviours into NPD conversions
• Shape an agenda of wider NPD thinking incorporating meta analysis and competitor understanding to provoke internal conversations on NPD strategy

5. Partner the brand teams on an agenda of strategic deep dives on key brand priorities and activities

• Build and maintain an agenda of key brand performance analysis based on the brand calendar partnering the brand teams on understanding the performance of priority brand initiatives
• Support the CMO and Marketing Leadership team with in depth analysis and brand performance reviews for high profile meetings and senior stakeholders

6. Support the Business Intelligence Lead in the furthering of best practice tools and capabilities

• Improve the service delivery of BI looking for opportunities for information to be simpler, clearer and easily accessible and available at the point of need
• Build strong relationships with our continuous data external agency partners (Nielsen and Kantar) to help them to navigate the Snacks business, prioritise their agenda and maximise their impact
• Facilite the onboarding and continuous improvement in the Nielsen and Kantar offering to better meet the needs of the brand teams
• Champion a culture of data literacy and analytical excellence across the organisation

Qualifications

• Market insight technical expertise in the use of continuous data sources (Nielsen / Kantar)
• Highly analytical, comfortable with working with complex data sources, analysing, interpreting and presenting information (Excel, Powerpoint, ThinkCell, PowerBI)
• Proven experience in report building, data visualisation and scorecarding
• Proven ability to turn the complex into the simple, to cut through and focus on what really matters and tell simple stories utilising multiple sources
• Capable of managing a level of ambiguity - gaining clarity on briefs, understanding underlying business drivers / concerns and how to articulate this into an insights brief
• Comfortable working with external agencies (Nielsen / Kantar) and offshore team (GCC Insight) - establishing ways of working, providing clear direction, knowing when to delegate and when to run analysis yourself