Marketing Campaign Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

The Company

At AccountsIQ we are on a mission to provide smart, feature-rich financial management software to ambitious businesses who have outgrown basic starter systems or don't need the complexity and hefty prices associated with advanced ERP solutions. Our smart cloud accounting software transforms the finance function and simplifies how multi-entity businesses capture, process and report their financial data. AccountsIQ is a forward-thinking, collaborative company where we combine drive, energy and ambition with an friendly, supportive culture which encourages everybody to do their very best work.

Having recently secured a €60M investment it's an exciting time to join AccountsIQ. We have a strong focus on growth and expansion and we are poised to take the AccountsIQ product and the service we provide to our customers to the next level. We are looking for passionate and talented people to join our marketing team, to craft and deliver exceptional messaging and content via a range of tactics and channels, as part of our mission to build a brighter future for finance professionals.

The Role

The successful candidate will be responsible for the planning, development and execution of high-impact B2B marketing campaigns to increase net new customers for the AccountsIQ solution across the UKI region. The ideal candidate will have demonstrable experience in campaign delivery, strong project management skills, as well as the ability to work across teams and collaborate with multiple stakeholders.

This position can be based in either the UK or Ireland.

Responsibilities

• Co-ordinate and execute end-to-end marketing campaigns to support demand generation objectives and boost engagement levels between our target audiences and the AccountsIQ brand
• Work closely with cross-functional teams to develop and execute impactful, results-driven integrated campaigns
• Build and execute an effective audience engagement model, incorporating digital and offline channels to identify new leads and prospects
• Support your colleagues within your direct team and in other business functions as you work together to develop creative assets and execute impactful campaigns
• Measure and report the performance of all marketing campaigns against ROI and relevant KPIs, as well as preparing detailed reports for key stakeholders and sharing best practice and opportunities to learn
• Assist in managing key sponsorship activities and campaigns that align with our marketing objectives, target audience and brand image

Qualifications

To be considered for this role, you must have:

• 4+ years of relevant experience, ideally within a tech, SaaS or finance environment
• Significant marketing experience with a proven track record of delivering first class integrated campaigns to a B2B audience
• A robust understanding of the complete marketing and channel mix, with deep knowledge and experience of delivering digital and social activations
• First class project management skills including the ability to plan, prioritise and execute, as well as recognising key milestones, managing suppliers, budgets and developing key metrics
• Creative thinking skills, meaning you can develop and execute innovative campaign ideas and collaborate with other team members to expand on and strengthen activities throughout the campaign process
• Strong communication skills, both written and verbal
• Experience with Salesforce and HubSpot are highly desirable
• A 'can do' and ambitious attitude with the ability to manage and prioritise multiple tasks at once whilst working to tight timeframes with agility and at pace
• The ability to work independently be also be a great team player, collaborating closely with your marketing team colleagues and with members of other business functions, including the sales and sales enablement functions
• Experience of and skill in managing budgets, allocating funds and resources effectively throughout each campaign Manage budgets

Some of our perks

• 25 days of annual leave + 2 company days + bank holidays
• Hybrid working
• Working from abroad - up to 6 weeks per calendar year
• Private Health Insurance
• 5% Pension contribution
• Life Assurance - 4x Salary
• Income Benefit
• Wellbeing initiatives

By submitting your application, you agree that AccountsIQ may collect your personal data for recruiting, global organization planning, and related purposes. AccountsIQ's Privacy Notice - Employees, Workers, Contractors and Candidates explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over AccountsIQ's use of your personal information.