Marketing Campaign Manager

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Codurance is a global software consultancy dedicated to creating high-quality, sustainable software solutions. We specialise in Software Craftsmanship, Agile methodologies, and DevOps practices, delivering customised solutions for our clients. Our teams are passionate about continuous learning, innovation, and delivering real value through technology.

Position Overview:

Codurance is on the lookout for a passionate and proactive Marketing Campaign Manager to spearhead and execute marketing campaigns that engage our target audience and generate valuable sales leads. If you thrive in a collaborative environment and have hands-on experience with crafting, implementing, and refining marketing strategies in the tech consultancy sector, this role is tailor-made for you! You will partner closely with our marketing and sales teams, along with other key stakeholders at Codurance, to ensure that your campaigns achieve outstanding returns on investment.

Requirements
What You'll Be Doing

Campaign Strategy & Planning:

Join us in developing and managing exciting marketing campaign strategies that align with Codurance's objectives, all aimed at driving a robust pipeline of sales leads! You'll get to identify our target audiences and craft messages and content that truly resonate with various customer segments across different channels. Collaborating with stakeholders will be key as you help set objectives, KPIs, and essential deliverables for each campaign.

Campaign Execution:

You'll plan, coordinate, and execute engaging multi-channel marketing campaigns, with a heavy emphasis on tech leader community based events, digital, social media, email, paid advertising and even tapping into our video and podcast channels! Creating and managing campaign timelines will ensure we deliver assets and resources on time, every time. You'll also collaborate with our internal teams to produce outstanding campaign materials. Oversight of campaign deployment on platforms like HubSpot and LinkedIn will be part of your role as well.

Performance Analysis & Optimisation:

You'll track, measure, and analyse campaign performance metrics while providing valuable insights and recommendations for enhancement. Using A/B testing, data analytics, and reporting tools, you'll continuously refine our campaigns for even better results. By monitoring competitor campaigns and industry trends, you'll help us stay ahead of market changes and adapt our strategies as needed.

Collaboration & Communication:

Working together with campaign stakeholders, you'll create engaging and relevant content that aligns perfectly with our campaign goals. You'll also partner closely with our sales team to ensure we're aligned on messaging, lead nurturing, and conversion objectives. Regular reports and presentations will keep stakeholders informed about campaign progress and outcomes.

Budget Management:

You'll manage campaign budgets, ensuring we use our resources in a cost-effective manner while aiming for maximum ROI. Lastly, your insights based on campaign performance analysis will guide recommendations for future investments.

Benefits

Joining a consultancy offers a unique and varied experience. We are a relatively small team and you will have the opportunity to contribute to the evolution of services as well as learning from team members who have a passion for product development. In addition we offer:

• Personal learning budget - access to Learnerbly, our online learning and development tool, to support your personal development and career progression here
• Training - no fixed training budget. So long as the course is relevant for the company and you'll do a lightning talk on the subject, we're happy to pay for it
• Life cover and private medical - Long-term sickness cover. Private medical cover including dental, hearing and optical
• Long service awards - two additional days of holiday when you enter your third year (on top of 25 days), two additional days after five years, two additional days after eight years (31 days in total) and a month fully paid sabbatical after ten years of service
• Pension (4% top-up) and income protection - Option to choose from an employer pension top-up to 5% or a holiday voucher for the value of £1000 after 5 years of service. 8% pension top-up or a holiday voucher for the value of £2000 after 8 years of service
• Employee assistance program (EAP) including access to well-being support (counselling, therapy)
• Enhanced parental leave
• Electric car and cycle-to-work scheme

Everyone should have the right to bring their whole self to work and be celebrated for who they are. Our people are hired purely on their commitment to these values and their ambition to deliver outstanding results for our clients. Codurance is proud to be an Equal Opportunities Employer and is committed to fostering an inclusive workplace.