Marketing and Communications Manager

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Marketing and Communications Manager

At Leybold North&East, part of Atlas Copco, our mission is to become the market leader in the countries and markets we serve. To do that, we need a Marketing and Communications Manager who can drive our story forward and inspire our audiences.

The role:

The mission of the Marketing and Communication Manager is to lead, coordinate and run communication and marketing activities across the Leybold EMEA North & East Customer Centre. There will be a focus on gaining new customers in different market segments, as well to drive employee engagement through using all types of marketing and communication tools with a focus on digital marketing.

This includes the responsibility for the structure and tools of internal and external communication and ensuring they are aligned to the strategic objectives of the Vacuum Technique divisions and brands. The role is open to hybrid working and can be offered 4 days (vs 5) days a week.

Key responsibilities include:

Strategy Development and Execution

• Develop and implement integrated marketing and communication strategies that support those Leybold N&E objectives across all regions, UK, Belgium, Netherlands, Ireland and Distributor regions.

Internal Presence - Building Passion and Pride

• Build collaboration, transparency, and interaction. Encourage employee engagement and loyalty within the Customer Centre and the Leybold brand.
• Set up and manage an internal communications program to develop a sense of community with aligned objectives amongst the Customer Centre team
• Develop internal communication strategies to ensure employees are informed about company news, initiatives and culture
• Management of appropriate tools, permissions and generate content to enable communications including SharePoint, Viva Engage, Email
• Partner with HR on employee engagement activities and comms support
• Enable the BLMs in the communication of their business strategies
• Support the culture team with activities and events with focus on WELLNESS: VOICE: GROWTH: LEADERSHIP
• Inclusion & Diversity for the CC, supporting HR & Reporting to the division.
• Management and promotion of the ACMS and SharePoint sites for the management of our processes

Marketing Presence - Strengthening Our Brand

• Drive Website and Social Media Presence with a Program of Targeted Events, Campaigns and Promotions.
• Responsible for keeping the websites up to date, with correct contact information and localized campaigns and messaging
• Act as a brand steward, implementing the brand promise and upholding brand identity and consistency in all projects, including correct branding of our premises, vehicles and use of our brand by our partners and reps
• Manage and coordinate exhibitions to support the business lines as budget permits
• Publish website content & success stories from business lines
• Drive social media consistent presence via Sprout Social and Advocacy
• Distributors & Agents:
  • Providing the right tools and content to cascade our message. Build engagement and value in the brand.
  • Support the D&A team in providing campaign material which can be used for local engagement

Lead Generation and Campaigns - Driving Growth

• Identifying new opportunities/markets/leads and re-engage with existing/lapse customers.
• Work with the BLMs and divisional teams to identify lead opportunities and campaigns
• Utilize HubSpot for email nurture campaigns and automation workflows
• Support the launch and implementation of ecommerce initiatives
• Use of C4C campaigns for the generation and management of leads and opportunities
• Promote and support Showpad

Leading with Purpose

• Lead, coach and mentor the L4 Marketing Executive apprentice

To succeed you will need:

• Knowledge and understanding of sales and marketing, digital marketing tools; Showpad, Sprout
• Professional qualification in Marketing or adequate knowledge through experience.
• Basic skills in Creative Suites (InDesign, Photoshop, Illustrator), web publishing tools and social media.
• Excellent skills in MS Office; PPT, Word, Excel. Experience of CRM C4C systems preferred.
• Drive Customer Success - ability to deliver customer-centric solutions
• Improve Business Results - ability to use knowledge of industry and trends to provide purpose and direction to the business
• Lead Myself- embraces challenges, persists through obstacles and models growth mindset
• Focus on Team Success - drive collaboration and instills a team spirit within the business
• Self-motivated with a passion for positive change
• A flexible approach, able to cope with a constantly changing environment and priorities, work under pressure and handle variable workloads.
• A good communicator with the ability to deal with people effectively and with authority, including at senior management level within the Vacuum Technique and all other external and customer interfaces.

In return we will offer:

• Interesting work - no two days will be the same
• A friendly, family-like atmosphere with a great team of people
• Plenty of opportunities to grow and develop
• A culture known for respectful interaction, ethical behaviour and integrity
• Potential to see your ideas realized and to make an impact
• New challenges and new things to learn every day
• Access to global job opportunities, as part of the Atlas Copco Group
• An excellent remuneration & benefits package
• Flexibility
• A workplace for everyone - at Leybold we know that diversity and inclusion help us understand our customers needs and strengthen employee motivation, productivity, innovation and results.

Give wings to your dreams

Leybold UK is based in Chessington, and is part of the global Atlas Copco Group. We design and manufacture vacuum pumps systems which create the necessary production conditions for the manufacturing of semiconductors, coated glass, solar cells and the production and packaging of food. Space missions and projects can only be successful if the materials and components used are first tested on Earth under space conditions - using Leybold vacuum equipment and solutions.

The history of Leybold spans a period of over 170 years. Our mission is to drive sustainable, profitable growth aligned with our core values of interaction, commitment and innovation. We employ people on four continents. Many of them have a scientific or technical or focus. Their knowledge, creativity and experience are essential for our success.