Marketing and Communications Manager

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Marketing and Communications Manager

Application Deadline: 21 June 2024

Department: Marketing

Employment Type: Permanent

Location: Harborne, Birmingham, UK

Reporting To: Head of Income Generation

Compensation: GBP 35,885 - GBP 40,257 / year

Description

We are seeking an enthusiastic and dedicated individual to continue the legacy of excellence in our Marketing and Communication area. If you are passionate about making a difference in the lives of our students and are ready to take on this exciting opportunity, we invite you to apply for the role of Marketing and Communication Manager. Help us continue to support our students in achieving positive outcomes.

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, we recommend you submit your application early. We plan to interview for this role on Wednesday 26th June 2024.

Key Responsibilities
• Development of marketing and communication provision within college services, supported living services, community services and QAC Enterprises.
• Develop and lead on growing a strong branding image for the charity, implementing and overseeing a new brand roll out.
• Manage the production of printed materials and translate various insights, initiatives and outcomes into engaging communications for a variety of audiences and purposes (internal and external), i.e. College Prospectus, Annual Report, marketing media, case studies, DVD etc. to enhance student recruitment and core college educational business both locally & nationally.
• Produce analytic reports (i.e. visits by potential learners, social media)
• Identify, monitor and report to the College Management Team on market competition and opportunities (e.g. quarterly reports).
• Line management of Digital Marketing Apprentice, Assistant to the Marketing Team, and Marketing & Engagement Officer.
• Develop, lead and implement the marketing strategy for successful student recruitment.
• Develop a national network of professionals related to learner/client referral including: schools, Jobcentre Plus, external agencies, local authorities, charities and providers that benefit young adults with SEND.
• Oversee visits to feeder schools throughout the UK to provide information about QAC's provision and outcomes.
• Research trends, demographics and other relevant information that helps QAC plan for growth, e.g. student numbers and diversity of provision.
• Maintain for College use, clear and thorough records of all contacts, customers, prospects, meetings and future actions.
• Work to build and maintain links with feeder organisations.
• Oversee regular visits by potential learners to QAC e.g. Open Days and Transitional Visits.
• Lead responsibility for the organisation of the annual Friends and Families Day event (e.g. marquee and equipment hire, invitations, risk assessments etc.)
• Provide relevant and high-quality information, advice and guidance (IAG) to potential learners/families/professionals
• Support and participate when required, with the overall transition process for learners from school to QAC.
• Oversee Familiarisation Events for new students.
• Act as the main lead when representing the College at external exhibitions and events throughout the UK and on occasion overseas.
• Maintain a broad knowledge of QAC's learner/client programmes and provision/campuses, e.g. Harborne Campus, Pinewood Campus and Umberslade Campus.
• Provide marketing and communications guidance and advice to colleagues and effectively liaise with heads of curriculum and service departments to support growth.
• Enhance and oversee QAC's profile in the media. Participate in public relations, communications and press releases when required and as appropriate.
• Lead on development and maintaining the Charity's Website and social media platforms.
• Develop excellent communications in support of QAC as a charity, whether that be through showcasing our work to a variety of different audiences or communication specific to fundraising campaigns.
• Maximise digital opportunities for the charity in all areas of its work - college, supported living, community services and enterprise ensuring the marketing and communications team implement social media strategies to enhance the overall charity strategy.

How to apply

We look forward to receiving your application and knowing more about your qualifications, skills, personal qualities and experience that you would bring to the role and to QAC. Please take time to review the job description above.

You are required to upload a CV with details of your full employment history (since leaving school, including education, employment, and voluntary work) including reasons for any gaps in employment. Your CV/Resume* will be re-produced in a standard format by the system (without personal identifiers) to assist us in our anonymised shortlisting process.

Under Section 7 of SVGA 2006 it is an offence to apply for the role if the applicant is barred from engaging in regulated activity relevant to children. The College's Safeguarding Policies are available here

As part of our commitment to safer recruitment, and in line with updated guidance published in September 2022, we will carry out an online search of all shortlisted candidates. This search may enable us to identify any incidents or issues that have happened, and publicly available for review online, which we may wish to explore with you in further detail during the interview process. As part of your application, we have asked you to provide the account names, usernames and/or handles for any social media platform that you use, as well as the names of any websites that you own, post on, or contribute to. A Google search will also be conducted. These checks will only be conducted if you are shortlisted for interview. Please see our safer recruitment and selection policy for further information.

QAC complies with Safeguarding guidelines and all appointees are required to have DBS Check and two reference.

Why work at Queen Alexandra Charity Birmingham

Join our team at Queen Alexandra College!

Are you passionate about making a difference to the lives of students with special educational needs? Do you thrive in an inclusive and supportive academic environment? If so, we want YOU to join our team. QAC has just gone through an exciting rebrand, dealt with a period of swift growth and academic improvement and this is your opportunity to become part of a vibrant College that is moving forward and making a real difference to the lives and futures of our students.

The newly structured Queen Alexandra Charity Birmingham offers you the chance to have a positive impact as you join a committed group of colleagues in ensuring that all students achieve their aims and aspirations. We are dedicated to providing exceptional education and support to students with diverse learning needs and life experiences. Our specialist setting fosters an inclusive community where every student is valued, supported, and empowered to reach their full potential.

QAC offers a vibrant, varied and enriching educational experience for both residential and day students. Our curriculum aims to maximise adult life, independence and work opportunities for all students. Class sizes are designed to meet specific needs and support levels are high.

Joining our supportive team, you will have the opportunity to:
• Work closely with students with SEN to achieve their goals
• Make a difference to the educational experience of young people
• Be a voice for students and staff in specialist education
• Foster a positive and inclusive learning environment, promoting academic growth, self-development and self-confidence
• Develop your own skills, aspirations and progress your career.

Our benefits include;

• Access to on site car parking
• Use of QAC Fitness Centre (subject to opening hours)
• Cycle to Work Scheme (Salary Sacrifice)
• 24/7 Employee Assistance Programme Helpline (BHSF)
• Access to Education Support Free Helpline for Teachers & Education Staff
• Mental Health First Aiders
• BHSF Benefits Package including Healthcare Plans, discounted shopping/services
• Annual Flu vaccination/voucher
• Access to other benefit/discount schemes (which may be subject to charge) e.g. Blue Light Card, TOTUM (NUS), Charity Worker Discounts, Discounts for Teachers
• Dell Advantage programme - a free programme that offers savings to students, parents and all staff at QAC - up to 20% off
• 5% discount on National Express West Midlands bus passes at

nxbusportal3.co.uk/education

• Health and Wellbeing Services (Occupational Health/Counselling)
• Free Tea/Coffee and Staff Room facilities
• Dining Room facilities with hot/cold food (free meal provided for those supporting students at mealtimes)
• Additional discretionary concessionary/closure days as part of leave entitlement (including closure over Christmas/New Year period)
• Support for training/ CPD (either by way of study leave and/or funding)
• Flexible working arrangements including Flexible Working Policy Agreements, Time Off in Lieu (TOIL) in prior agreement with line manager.