Marketing and Brand Manager (Communications Business Partner) - Ref: SS00224

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Marketing and Brand Manager - Ref: SS00224

(Communications Business Partner)

£38,223 - £43,421 per annum

Here at Walsall Council we are doing things differently and we have an ambition to transform the marketing approach. £1.5bn has been secured to transform Walsall and we now need a Marketing and Brand Manager to showcase our people, our place and our Council. We will build on our proud industrial heritage and build a borough fit for the future.

If you're an ambitious marketer with a passion for shaping the plan, working across the full marketing mix and a desire to do things differently, we'd like to hear from you. We're looking for someone who can bring a wealth of marcomms experience and creativity.

The Candidate:

We're looking for an aspirational marketing or brand manager with experience of using a broad range of marketing and communications techniques to create and evaluate campaigns.

This role will focus on marketing implementation and will be part of the wider Communications team within the Council.

The successful candidate will report into the Head of Marketing and Brand and will have the ability to inspire and develop our marketing approach.

Key Responsibilities include:

• Working with the Head of Marketing to shape the marketing plan, identifying opportunities to promote the Council and the borough
• Development and delivery of transformational marketing campaigns in line with our Council Plan
• Develop income generation strategies through the promotion of events and services
• Working with communications and social media managers to ensure campaigns are integrated to achieve maximum impact
• Helping to manage the reputation of the Council through focusing on proactive & reactive PR and media relations
• The robust evaluation of all marketing activity and utilising learnings to shape future activity
• Lead the implementation of the brand strategy and ensuring the brand identity is used at all touchpoints
• Support the wider Communications and Marketing team goals and help raise the team's profile within the organisation

View Job Description & Employee Specification

We can offer a range of brilliant benefits including hybrid working and opportunities to develop within a team of marketing and communications specialists.

We advertise vacancies because we want the best talent available. If that's you, we're waiting for your application.

Closing date for applications: 10 May 2024
Interviews scheduled for week commencing 20 May 2024

Recruitment process

Legislation imposes restrictions on political activity for certain local government employees. This position is designated as a politically restricted (sensitive) post as set out in Part 1 the Local Government & Housing Act 1989 and the Local Government (Political Restrictions) Regulations 1990 (LGO(PR)R 1990) [SI 851] and S.30 of the Local Democracy Economic Development and Construction Act 2009.

This post is covered by the Government's Code of Practice on the English Language Fluency Duty for public sector workers. The postholder will be required to communicate verbally with customers and provide advice and/or information in accurate spoken English.

Important note: When completing your online application form, you will be asked to enter supporting information. You must enter a detailed supporting information statement describing how your skills, abilities and experience meet the specific criteria included in the employee specification. If you do not include a supporting information statement, you will not be shortlisted. Please also ensure that you complete the work history and qualifications sections of your application form. Please do not add a CV as we do not accept them. See our Information for Applicants leaflet for further information.