Marketing Analytics - Technology Support Executive

Purpose of the Role & Team Profile

The Marketing Analytics - Technology Support Executive at Informa will play a critical role in driving the company's digital marketing success through expert management and innovative utilization of specialized tools and technologies. This role is vital for extracting and interpreting complex data to inform strategic decisions, and improve user experience. The position sits within the Marketing Technology team.

Key interactions

• Internal: Collaborate closely with the Marketing teams, IT departments, Data Analysts, and senior management to ensure alignment of marketing analytics with overall business objectives.
• External: Engage with vendors and technology partners, particularly Google and Adobe, to stay abreast of the latest updates and leverage new features to benefit the business.

Key Areas of Responsibility/Accountability

• Own and manage Google Marketing Platforms (GMP) including Google Analytics 4 and Google Tag Manager.
• Own and manage Adobe Marketing Platforms including Adobe Launch and Adobe Analytics.
• Extract, analyse, and interpret complex data sets to provide actionable insights.
• Use data to enhance marketing performance and improve user experience.
• Inform strategic marketing decisions with data-driven insights.
• Collaborate with senior management to align analytics with business goals.
• Creatively leverage analytics platforms to unlock their full potential.
• Implement innovative solutions to provide Informa with a competitive edge.
• Develop comprehensive reports and dashboards for stakeholders.
• Clearly communicate findings and recommendations to diverse audiences.

Key Outputs and Outcomes

• Improved Website Performance: enhanced user experience and increased marketing journey efficiency through data-driven optimizations.
• Strategic Insights: informed marketing strategies and business decisions grounded in robust data analysis.
• Competitive Advantage: leveraged technology to position Informa as a leader in the digital landscape.
• Stakeholder Satisfaction: clear, actionable insights and effective communication of analytics results.

Measures of Success

• Accuracy and Reliability: high accuracy and reliability in data extraction and interpretation.
• Business Impact: demonstrable impact on marketing strategies and business outcomes through informed decisions.
• Platform Utilization: effective and innovative use of GMP and Adobe platforms to their full potential.
• User Experience: measurable improvements in website performance and user experience.
• Stakeholder Feedback: positive feedback from internal and external stakeholders on the value and clarity of insights provided.

Qualifications

What we're looking for

• Expertise: proven experience with Google Analytics 4, Google Tag Manager. Additional experience withAdobe Launch, Adobe Analytics would be desirable.
• Analytical Skills: strong analytical skills with the ability to extract and interpret complex data.
• Strategic Mindset: ability to use data insights to inform strategic decisions and drive business outcomes.
• Innovation: creative approach to leveraging analytics platforms for competitive advantage.
• Communication: excellent communication skills to convey complex data insights to a broad audience.
• Collaboration: strong collaborative skills to work effectively with various teams and stakeholders.

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