Marketing Analytics Technical Lead

Purpose of the Role & Team Profile

The role of Marketing Analytics Technical Lead for Marketing Technology is to spearhead data-driven decision-making within our marketing technology operations. You will be at the forefront of leveraging data insights and technology solutions to optimise marketing strategies and campaigns. This role will collaborate closely with cross-functional teams to drive impactful outcomes. The team profile includes individuals with strong analytical skills, technical expertise in marketing technology platforms, and a passion for delivering actionable insights.

Key interactions

• Collaborate with marketing teams to understand business objectives and translate them into data requirements.
• Interface with data and engineering teams to ensure data availability, quality, and integrity.
• Engage with external vendors for evaluating and implementing new marketing analytics technology solutions.
• Communicate insights and recommendations to senior management for strategic decision-making.

Key Areas of Responsibility/Accountability

• Analytics Strategy: Develop and implement a comprehensive analytics strategy aligned with marketing objectives.
• Technology Implementation: Lead the evaluation, selection, and implementation of marketing technology tools and platforms.
• Data Management: Oversee data collection, integration, and cleansing processes to ensure data accuracy and reliability.
• Analysis and Reporting: Conduct advanced analytics to extract actionable insights from marketing data and present findings to stakeholders.
• Optimisation: Continuously support the optimisation of marketing campaigns based on performance metrics and analytics insights.
• Thought Leadership: Provide mentorship and guidance to the marketing community, fostering a culture of innovation and excellence.

Key Outputs and Outcomes

• Robust analytics infrastructure enabling data-driven decision-making.
• Implementation of cutting-edge marketing technology solutions.
• Insights-driven marketing strategies leading to improved campaign performance and ROI.
• Cross-functional collaboration resulting in seamless integration of analytics into marketing processes.
• Development of a high-performing analytics team capable of delivering actionable insights at scale.

Measures of Success

• Accuracy and Timeliness: Ensure data accuracy and timely delivery of insights.
• Impact on Business: Measure the impact of analytics initiatives on marketing effectiveness and ROI.
• Adoption of Technology: Track the adoption and utilisation of marketing analytics technology platforms.
• Stakeholder Satisfaction: Gather feedback from stakeholders on the usefulness and relevance of analytics insights.

Qualifications

What we're looking for

• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field; Master's degree preferred.
• Proven experience in marketing analytics, preferably in a leadership role.
• Strong analytical skills with expertise in data visualisation and statistical analysis tools (e.g., SQL, Python, R, Tableau).
• Good understanding of marketing technology landscape, including CRM, DMP, marketing automation, and analytics platforms.
• Experience in implementing and managing marketing technology solutions.
• Excellent communication and stakeholder management skills.
• Strong problem-solving skills with a strategic mindset and attention to detail.

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