Market Analytics & Insights Lead

BRAND: Starcom
Job Function: Data Sciences
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

This is a rare opportunity to step into a senior, high-impact analytics leadership role at the heart of a truly connected marketing model.

As Market Analytics & Insights Lead, you'll sit at the intersection of Paid and Owned media, turning complex data into clear, actionable insight that directly shapes growth, performance and long-term customer value.

You'll act as the strategic analytics authority for the UK market-partnering closely with senior stakeholders, influencing leadership decisions, and ensuring every channel is powered by intelligent, future-focused insight. This is a role for someone who thrives on ownership, influence and hands-on problem solving.

Responsibilities

What you'll be doing

• Lead the market analytics agenda, delivering proactive insight and growth recommendations that influence senior decision-makers
• Drive advanced, AI-enabled analytics and ensure robust data governance across all workstreams
• Own the Connected Model, using omnichannel IDs and Customer Lifetime Value to track the full customer journey
• Roll up your sleeves with statistical modelling and deep-dive analysis using tools such as SQL or R
• Oversee end-to-end reporting, from in-campaign optimisation to post-campaign performance
• Act as the technical bridge between Paid and Owned teams, supporting platforms such as analytics, CRM and campaign tools
• Lead and develop a high-performing analytics team, balancing strategic oversight with coaching and delivery
• Own and evolve the CRO roadmap, optimising digital experiences across key touchpoints

Qualifications

What you'll bring

• Extensive experience in marketing analytics, ideally within complex, long consideration purchase journeys
• Strong statistical and data-mining expertise, with proven impact on commercial outcomes
• Deep knowledge of at least one core analytics or marketing technology platform, with confidence across the wider ecosystem
• Experience leading teams and influencing at senior or C-suite level
• A mindset that blends strategic thinking with hands-on execution

Why this role?

You'll have real influence, real visibility, and the chance to build something meaningful shaping how data drives growth across an entire market. If you're motivated by impact, collaboration and solving complex problems at scale, this role offers the platform to do exactly that.

Ready to make your mark?

If you're excited by the idea of leading analytics at the centre of a connected, forward thinking marketing model, we'd love to hear from you. Apply now and take the next step in your analytics leadership journey.

Additional information

Starcom has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans initiatives:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.