Manager, Social Media

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Job Description

About Us

IFM Investors is a private markets manager, with a focus on infrastructure and capabilities in unlisted and listed equity, private equity and debt. IFM manages AU$218.3bn across all asset classes on behalf of 717 institutional clients (at 30 June 2024). We have 230+ investment specialists across our capabilities. We're based on four continents, operating from offices in Melbourne, Sydney, London, Berlin, Zurich, Amsterdam, Milan, New York, Houston, Hong Kong, Seoul and Tokyo. We have a global network that helps us uncover opportunities. Our reach, reputation and relationships mean we can access deal flows that few other managers can.

IFM was founded by pension funds. It's still owned by pension funds today. Our clients are stewards of capital too, with the same duty to deliver value over decades. We share a multigenerational vision: to invest, protect and grow the savings of millions of people. We do this by investing, owning and financing the assets our clients and their beneficiaries rely on to live their lives. Where we own assets, our engineers and sector experts join their boards and management committees, with the aim of becoming pivotal to their success.

From Vienna Airport to the Indiana Toll Road, from energy storage to data storage, we invest in what matters: real assets that will serve society's needs for decades to come and seek to deliver for clients the positive outcomes they need. For more information, visit ifminvestors.com.

Business Overview

Our Clients & Strategy team covers Business Development, Investor Relations, External Relations, Sustainable Investment and Brand, Marketing & Communications, including Internal Communications.

It is responsible for all communications to investor prospects, existing investors and their asset consultants, as well as a broad range of other stakeholders, including governments and media.

The Opportunity

At IFM, you're not just part of an investment company - but an invested one. We see the work we do as the chance to take sustainable, responsible steps forward for millions of people around the world.

So, we have made sure to create a workplace that's inclusive, accountable and collaborative. Where you're given the opportunities to make a meaningful contribution and grow your skills. All while feeling valued and supported for who you are and what you bring to the team.

Along with the chance to make a meaningful, positive difference from day one, we offer a competitive salary and generous leave entitlements. We also believe all roles are genuinely flexible at IFM - so we are happy to talk through what this might look like for you.

The Role

The Manager, Social Media, will play a critical role in shaping and growing the firm's online presence across social media platforms to enhance its reputation, build brand awareness and support IFM's business goals. This role is responsible for strategic planning, governance, and the creation and management of both organic and paid social media strategies and campaigns, working with business teams and content contributors. The ideal candidate will be adept at navigating the nuances of asset management while driving engagement with institutional audiences, key influencers, employees and prospective talent.

Social Media Strategy

• Develop and implement a comprehensive social media strategy, editorial framework and KPIs, aligned with the firm's broader marketing and business objectives partnering with marketing, external relations, investment, sales and people & culture teams.
• Expand the social media visual identity guidelines to build a consistent and high-quality visual presence to gain cut through
• Stay informed about industry trends, competitors, and regulatory updates to keep the firm's social media efforts compliant, innovative, and competitive.

Content Creation & Campaign Management

• Develop and manage the social media content calendar and schedule to ensure a regular and appropriate flow of relevant, timely, and compliant posts.
• Collaborate with internal teams and external contributors to leverage content and ensure it reflects the firm's expertise and brand values.
• Develop social tone of voice and content for our senior leadership to be more visible on social media
• Create high-quality, engaging and informative social first content to support the firm employer brand
• Develop and launch paid social campaigns as part of an overall integrated approach

Audience Engagement

• Identify and engage with key influencers, partners, and stakeholders in the asset management and financial services sectors to enhance visibility and credibility.

Analytics and Reporting

• Monitor and analyse the performance of social media campaigns, using tools including Google Analytics, Hootsuite and Meltwater to define and track KPIs (engagement, follower growth, reach, etc.).
• Provide regular reports to senior management, offering insights on performance and recommending strategies for optimisation.
• Use data to refine content and posting strategies, ensuring continuous improvement and alignment with business objectives.

Governance & Risk management

• Ensure all social media content adheres to industry regulations (e.g., FINRA, FCA) and internal compliance guidelines.
• Work closely with the compliance and external relations team to approve content and manage any risks related to the firm's social media activities.
• Stay up-to-date with social media regulations in financial services to ensure the firm is compliant with industry standards.
• Provide training and support to internal stakeholders on best practices for personal and professional use of social media.
• Monitor online sentiment to address any reputational risks in real-time.

Your Background and Experience

• 7+ years of experience in in social media management, preferably within financial services or asset management.
• Bachelor's degree in Marketing, Communications, Journalism, Digital Marketing or a related field.
• Proven track record of managing and growing corporate social media channels
• Experience of defining governance and social media policy working with risk and compliance teams and other relevant stakeholders
• Excellent communication skills able to effectively collaborate and influence cross-functional teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Knowledge and experience of B2B, regulated organisations.
• Deep experience in campaign and content planning working with media, performance marketing, and digital marketing teams.
• Deep understanding of the financial services industry, particularly asset management, investment products, and client segments.
• Strong copywriting and content creation skills, with the ability to translate complex financial concepts into engaging and accessible content.
• Proficient in social media management and analytics tools (e.g., LinkedIn, X, Instagram, Hootsuite, Amplify, Google Analytics and Meltwater).
• Excellent understanding of social media best practices, algorithms, and platform-specific nuances, especially LinkedIn
• Ability to work under pressure and manage multiple priorities, with strong organisational and time management skills.

Ready to invest in what matters?

With IFM, that includes your own career. Visit ifminvestors.com/careers to find out more.

IFM Investors is committed to promoting a diverse and inclusive culture where all employees are valued and recognised for their unique qualities, backgrounds, and perspectives. We champion all groups regardless of race, gender, religion, sexual orientation, age, disability, or family status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us if you require any specific support for the interview process at Careers@ifminvestors.com