Manager, Relationship Marketer & Platform Infrastructure Owner

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Job Description

About Us

Owned by pension funds. Inspired by their members. Our purpose is to invest, protect and grow the long-term retirement savings of working people. We prioritise the interests of like-minded investors worldwide who aim to build a real and lasting impact by focusing on assets that combine excellent long-term risk/reward characteristics with broad economic, environmental and social benefits to the community. Operating globally from offices in Melbourne, Sydney, London, Berlin, Zurich, Amsterdam, New York, Hong Kong, Seoul and Tokyo, IFM manages investments across infrastructure, debt, listed equities and private equity assets. For more information, visit ifminvestors.com.

Business Overview

Our Clients & Strategy team covers Business Development, Investor Relations, External Relations, Sustainable Investment and Brand, Marketing & Communications, including Internal Communications.

It is responsible for all communications to investor prospects, existing investors and their asset consultants, as well as a broad range of other stakeholders, including governments and media.

The Opportunity

At IFM, you're not just part of an investment company - but an invested one. We see the work we do as the chance to take sustainable, responsible steps forward for millions of people around the world.

So, we have made sure to create a workplace that's inclusive, accountable and collaborative. Where you're given the opportunities to make a meaningful contribution and grow your skills. All while feeling valued and supported for who you are and what you bring to the team.

Along with the chance to make a meaningful, positive difference from day one, we offer a competitive salary and generous leave entitlements. We also believe all roles are genuinely flexible at IFM - so we are happy to talk through what this might look like for you.

The Role

As the Relationship Marketer & Platform Infrastructure Owner, you will be responsible for overseeing the martech stack, specifically focusing on relationship marketing initiatives including CRM, campaign management/marketing automation tools (such as Salesforce and Pardot. You will play a pivotal role in developing relationship marketing/email strategy, processes, and tools, providing guidance to various teams, and leveraging AI to personalise communications for our diverse audience segments.

Key Responsibilities:

• Lead the introduction and rollout of IFM's marketing campaign management automation tool, managing implementation and providing global training.
• Develop, manage, execute, and optimise email marketing programs to support multi-channel efforts including events, webinars, promotions, prospecting, and retention marketing initiatives.
• Create customised contact strategies for different client segments in collaboration with Global Client Solutions, Growth & Retention Marketing, Internal Communications, and other business stakeholders
• Develop and implement engagement scoring and lead management strategies in conjunction with local sales and marketing teams
• Collaborate with regional marketers to ensure proper setup of marketing campaign plans across various channels in the campaign management tool.
• Establish best practices, infrastructure, and processes for email and direct mail management, and utilise campaign management tools effectively.
• Develop test and learn plans to optimise targeting, creative, and marketing messages.
• Manage relationships with external production agencies where relevant
• Track, monitor, and report on campaign KPIs working with the Data, Intelligence and Analytics associate
• Gather insights and document best practices from past campaigns to continuously improve future campaign performance.
• Developing and managing a change management programme with eh introduction of new processes surrounding marketing automation.

Your Background and Experience

Key Experience required:

• Advanced knowledge of marketing automation and workflow management system including; email marketing, personalisation, dynamic content and triggered email.
• Experience of managing email and direct marketing communications, creating and launching email and direct marketing campaigns, delivering above industry benchmarks.
• Proven experience in strategic thinking including the development of contact strategies. Demonstrating an understanding of the full customer journey and the marketing and communications touch points.
• Experience in engagement scoring and lead signalling programme development.
• Experience creating and sending large-scale email campaigns.
• Familiarity with CRM and database management e.g. Salesforce.com.
• Experience with A/B testing.
• An understanding of key digital channels including SEO, PPC and Social Media.
• Strong analytical skills, demonstrable data-driven approach and an ability to measure campaign KPI's, and optimise performance to maximise ROI.
• Excellent project management skills, used to managing several projects concurrently, within a fluctuating and demanding workload.
• Fundamental understanding of good email design, digital channels and tactics.
• Demonstrable experience of creating email experiences for specific segments and setting KPIs based on objectives.
• Experience of creating and implementing process and production workflows.
• Ability to manage multiple internal & external stakeholders and work with colleagues in other teams across the business to develop, implement, monitor and evaluate campaigns.
• Ability to identify issues and problem solve to ensure successful campaign delivery.
• Up-to-date with the latest trends and best practices in email and measurement.

Desirable:

• Experience of working in financial services
• Content calendar planning experience

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• Proven experience (5+ years) in relationship marketing, CRM, and campaign management within a B2B institutional and private wealth audience-focused environment.
• Expertise in Salesforce, Pardot, marketing automation tools, and campaign management platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and collaboration skills to effectively work with cross-functional teams.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience with Google Analytics or similar analytics tools.
• Good understanding of HTML
• Knowledge of AI technologies and their application in marketing is a plus.

Ready to invest in what matters?

With IFM, that includes your own career. Visit ifminvestors.com/careers to find out more.

IFM Investors is committed to promoting a diverse and inclusive culture where all employees are valued and recognised for their unique qualities, backgrounds, and perspectives. We champion all groups regardless of race, gender, religion, sexual orientation, age, disability, or family status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us if you require any specific support for the interview process at Careers@ifminvestors.com