Manager Employer Branding

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At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

The scale of our transformation means we're effectively building a vast new business, at pace. In P&C (People & Culture - our HR function), we have a huge part to play, defining and shaping our new customer focused culture, organising functions to work more effectively together, and attracting the best talent with new types of skills to join us.

ABOUT THE ROLE

Reporting to Director Leadership, Learning & TA, Manager Employer Branding will co-create PMI's Employer Value Proposition (EVP) & Employer Brand (EB) strategy. You will cover two strategic pillars including EVP, and External Trends and Success Measurement.

'YOUR DAY TO DAY'

EVP & Employer Branding

• Develop and refine the Employee Value Proposition (EVP) & Employer Brand (EB) by collaborating with Program Execution & Delivery team, Functions, Categories and Regions to make PMI an attractive place to work
• Create and implement EVP strategies
• In collaboration with Global Talent Acquisition Delivery team communicate across digital channels, including social media, career websites, LinkedIn etc.
• Collaborate with Marketing and Communications teams to ensure consistent messaging across all platforms and offerings; including P&C / ITM / Global TA Delivery offerings
• Collaborate with the Global TA Delivery and Employer Brand Marketing teams to communicate across digital channels, including social media, career websites, LinkedIn etc
• Partner with Exec TA & Global TA teams to align EVP and branding strategies with talent attraction goals'

External Tends & Success Measurement

• Monitor and analyze market trends, keeping up to date with best practices and emerging strategies in EVP and Employer Branding
• Leverage data and feedback to continually refine and optimize the EVP to ensure it is relevant with PMI Compass and our multi-category model
• Measure and report on the impact of EVP and branding initiatives providing insights on effectiveness of the strategy

Stakeholder engagement & management

• Key stakeholders will include but not limited to global Categories and Functions, Regional Heads, P&C Leadership Team, P&C Business Partners, Product & EX Delivery: Global TA Delivery & Global Process Owners, along with external social media platforms and creative agencies.

Campaign Management

• You will own the journey from brand sentiment research through to co-creating and launching a refreshed EVP and EB
• You will have validated EVP & EB campaign leadership skills gained in a large international business with a sophisticated and matrixed organizational structure combined with the communication skills and confidence to deliver and alignment on the strategy to our stakeholders ranging from senior leadership to employees in markets.

WHO WE'RE LOOKING FOR:

• Bachelor's degree in marketing, communications, or related field
• Wholistic view on "talent" from an attraction standpoint through to acquisition and candidate experience.
• Meaningful experience in the full spectrum of EVP and EB ranging from Early Careers through to Executive hiring attraction efforts.
• You will have held a similar role in the past with exposure to stakeholders at the top end of the organization.
• Experience in a creative agency with a focus on employer branding or inhouse EVP/EB management roles in a large multinational, ideally in a highly regulated or ambitious industry.
• You have worked in or collaborated closely with brand, marketing and communications teams and as a result possess deep and innovative knowledge of the underlying technology systems and processes that enable a successful employer brand.
• You have a passion for candidate and employee experience.
• You have consulted to or worked directly for global and heavily matrixed organizations, and you embrace change and transformation.
• Sophisticated presentation skills - defining, publishing, and presenting plans and engaging delivery teams to deploy those plans. In addition, putting in place tangible and measurable success indicators.
• A data centric storyteller - using internal and external market data to build narratives to continually supervise and refine the performance of our EVP effort

WHAT WE OFFER:

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress!
• We're international: Our global workforce of more than 82,000 is one of our greatest strengths and our employees speak more than 80 languages
• We're flexible: your work fits you and not the other way round, thanks to our Flexible Work Arrangement Program; and
• We're a certified top employer: This position will advance your experience with innovative technologies, services, and processes. Backed by an attractive salary and compensation package, you will work in a professional setting with clients and team members from all over the world. We are the first multinational Swiss company to obtain the Equal-Salary label, for men and women.

Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.

Take pride in delivering our promise to society: to deliver a smoke-free future.

Philip Morris International (PMI) is a leading international tobacco company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company's current product portfolio primarily consists of cigarettes and smoke-free products. Since 2008, PMI has invested over $12.5 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the companies' IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS devices and consumables and Swedish Match's General snus as Modified Risk Tobacco Products. As of December 31, 2023, PMI's smoke-free products were available for sale in 84 markets, and PMI estimates that approximately 33 million adults around the world use PMI's smoke-free products. Smoke-free business accounted for approximately 37% of PMI's total full-year 2023 net revenues. With a strong foundation and significant expertise in life sciences, PMI announced in February 2021 its ambition to expand into wellness and healthcare areas and, through its Vectura Fertin Pharma business, aims to enhance life through the delivery of seamless health experiences. For more information, please visit www.pmi.com and www.pmiscience.com.

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