Manager, Brand Strategy & Corporate Campaigns

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Job Description

About Us

IFM Investors is a private markets manager, with a focus on infrastructure and capabilities in unlisted and listed equity, private equity and debt. IFM manages AU$218.3bn across all asset classes on behalf of 717 institutional clients (at 30 June 2024). We have 230+ investment specialists across our capabilities. We're based on four continents, operating from offices in Melbourne, Sydney, London, Berlin, Zurich, Amsterdam, Milan, New York, Houston, Hong Kong, Seoul and Tokyo. We have a global network that helps us uncover opportunities. Our reach, reputation and relationships mean we can access deal flows that few other managers can.

IFM was founded by pension funds. It's still owned by pension funds today. Our clients are stewards of capital too, with the same duty to deliver value over decades. We share a multigenerational vision: to invest, protect and grow the savings of millions of people. We do this by investing, owning and financing the assets our clients and their beneficiaries rely on to live their lives. Where we own assets, our engineers and sector experts join their boards and management committees, with the aim of becoming pivotal to their success.

From Vienna Airport to the Indiana Toll Road, from energy storage to data storage, we invest in what matters: real assets that will serve society's needs for decades to come and seek to deliver for clients the positive outcomes they need. For more information, visit ifminvestors.com.

Business Overview

Our Clients & Strategy team covers Business Development, Investor Relations, External Relations, Sustainable Investment and Brand, Marketing & Communications, including Internal Communications.

It is responsible for all communications to investor prospects, existing investors and their asset consultants, as well as a broad range of other stakeholders, including governments and media.

The Opportunity

At IFM, you're not just part of an investment company - but an invested one. We see the work we do as the chance to take sustainable, responsible steps forward for millions of people around the world.

So, we have made sure to create a workplace that's inclusive, accountable and collaborative. Where you're given the opportunities to make a meaningful contribution and grow your skills. All while feeling valued and supported for who you are and what you bring to the team.

Along with the chance to make a meaningful, positive difference from day one, we offer a competitive salary and generous leave entitlements. We also believe all roles are genuinely flexible at IFM - so we are happy to talk through what this might look like for you.

The Role

We are seeking a dynamic Manager, Brand Strategy & Corporate Campaigns to join our team. Reporting to the Head of Global Brand & Communications, the successful candidate will be responsible for driving the development and execution of our brand strategy in line with IFMs growth ambition and strategic priorities. Collaborating closely with cross-functional teams and serving as the lead brand guardian to embed the firm's purpose, vision, mission and values; manage the brand identity; and deliver campaigns, this role will be pivotal in a delivering a compelling and differentiated brand in the market.

Main responsibilities

Brand Strategy

• Support the development and implementation of comprehensive brand strategies aligned with business objectives and target audiences across paid and owned channels to grow brand awareness.
• Support the development and implementation of an engaging corporate campaign strategy in North America and global brand campaign, and oversee its successful delivery, ensuring alignment with overall goals.
• Collaborate with teams to integrate brand strategy into broader organisational initiatives.
• Support the development of the employer brand strategy with People and Culture.
• Develop materials and documents to support Brand Steering Committee decision-making

Brand Management

• Act as the brand guardian, ensuring brand integrity and consistency in all communications and marketing materials.
• Work closely with the design team to explore, expand and educate IFM employees on brand standards and help their adoption.
• Expand and manage the IFM brand guidelines as required.
• Work with legal and commercial teams to ensure on-going governance and protection of the IFM brand.

Insight and Data

• Manage the annual brand survey and report on brand health and recommendations
• Monitor and analyse market trends, competitor activity, and audience insights to continually refine brand strategies and messaging.
• Develop and implement a robust brand measurement framework, working closely with CX & Insights teams to assess brand effectiveness and ROI, providing actionable insights to optimise brand strategy and marketing efforts.
• Process and Governance
• Work closely with agencies, partners and commercial teams to ensure effective governance for projects, including development of campaign management processes and relationship management processes to successfully deliver initiatives

Your Background and Experience

• 7+ years of experience in brand strategy, marketing, or related roles, preferably in the financial services industry.
• Bachelor's degree in Marketing, Communications, Brand, Business, or related field
• Proven track record of developing and implementing successful brand strategies that drive business results.
• Strong campaign management skills.
• Excellent communication skills, with the ability to effectively collaborate and influence cross-functional hybrid teams across global locations.
• Strategic thinker with a data-driven approach to decision-making.
• Ability to thrive in a fast-paced, dynamic environment whilst simultaneously managing multiple projects.
• Knowledge of B2B institutional and high-end private wealth audiences preferred.
• Experience in building strong relationships with agency partners in media planning, performance marketing, and creative development.
• Experience in delivering international campaigns, especially in North America and EMEA regions.
• Understanding of professional investor needs
• GA4
• Linked In Campaign Manager desired but not essential
• Excellent Project Management (Agile preferred but not essential)
• Campaign production & delivery
• Media planning, buying and delivery

Ready to invest in what matters?

With IFM, that includes your own career. Visit ifminvestors.com/careers to find out more.

IFM Investors is committed to promoting a diverse and inclusive culture where all employees are valued and recognised for their unique qualities, backgrounds, and perspectives. We champion all groups regardless of race, gender, religion, sexual orientation, age, disability, or family status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us if you require any specific support for the interview process at Careers@ifminvestors.com