Management Team - Head of Global Marketing

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Management Team - Head of Global Marketing

Job no: 521881
Brand: Scott Dunn
Work type: Full time
Location: Hammersmith
Categories: Marketing, Web, Creative & UX, Leisure Travel & Retail

The Opportunity

The Global Head of Marketing for Scott Dunn is responsible for developing and executing comprehensive marketing strategies that support our three business units' objectives. This involves overseeing brand management and driving both guest acquisition and retention globally. The incumbent will work closely with the leaders of our 3 regions (UK, US, and Singapore) to ensure they have the demand to deliver their strategy. Additionally, the Global Head of Marketing will build and lead a high-performing marketing team, fostering a culture of collaboration, bias to action and a result driven team. With a focus on balancing global brand consistency with local market relevance, this position plays a critical role in driving the company's growth and enhancing its market presence.

Responsibilities

The responsibilities for this role include (but are not limited to):

• Strategic Leadership - Developing and implementing global marketing strategies that align with the company's objectives and vision and deliver to the UK, US, and SG local business unit strategies
• New Guest Acquisition - Owning the channels that drive new guest enquiries - primarily SEO, PPC, and Meta channels
• Website Experience - Creating the best website experience for guests and prospects, working cross-functionally to drive up website conversion rate
• Brand Management - Overseeing the development and maintenance of Scott Dunns brand identity and positioning, and ensuring brand consistency across all marketing channels
• Customer Retention - Ensuring there is a clear customer retention strategy in place to drive repeat guest bookings
• Innovation and Continuous Improvement - Leading the adoption of new marketing technologies and methodologies
• Cross-functional Collaboration - Collaborating with sales, product, development and other departments to align marketing efforts with overall business strategies
• Performance Measurement - Establishing, measuring, and tracking key KPIs and demonstrating the return on investment (ROI) of marketing campaigns with the view of optimizing based on data-driven insights
• Talent Development - Building, leading, and mentoring a high-performing marketing team
• Global Market Management - Managing marketing efforts across different regions, ensuring localization of global strategies
• Revenue Growth and Market Share - Driving strategies that increase Scott Dunns market share in its three core markets
• Budget Management - Ensuring efficient allocation of marketing budgets to maximize ROI

About You

You will be a strategic and cross-collaborative marketing leader who has significant experience in full funnel marketing channels, with significant commercial acumen. combined with excellent partnering, relationship building, and communication skills. You will also:

• Have a proven track record of developing and implementing successful global brand experience initiatives that drive business results and enhance brand equity
• Have strong leadership skills with the ability to inspire and influence cross functional teams and stakeholders at all levels
• Be a strategic thinker with a creative mindset and a passion for innovation and continuous improvement
• Possess excellent communication, presentation, and storytelling skills, with the ability to articulate a compelling vision and engage audiences
• Have an analytical mindset with proficiency in data analysis and measurement tools to track and optimize brand performance

Location
We aim to find someone who would be office based in our London, Hammersmith Office.

Values & Behaviours

All employees must promote, understand, and apply Scott Dunn's workplace values. These are embedded in all roles and applicants must evidence the values as part of the application process.

• In the know - Start by listening. We take the time to understand our guests' and colleagues needs. Be Precise. We take pride in getting every detail right. Own it. We deliver on commitments we make.
• In the Detail - Love learning. We energetically seek out and share new ideas and insights. Embrace feedback. We continuously seek to improve by sharing and accepting honest feedback. Work with the best. We attract, retrain and partner with the best.
• Inspiring - Look to the future. We constantly seek opportunities to make travel memorable and sustainable. Be more we. We work together collaboratively and value different viewpoints. Win together. We celebrate each other's successes and have fun

Why work for Scott Dunn
In return for your expertise and commitment to our values of in the detail, in the know, and inspiring;

• We support your career growth - We provide you with career progression aligned with your chosen career path, access to internal job opportunities across Scott Dunns global offices, as well as across 30+ brands spread across 93 cities worldwide as part of Flight Centre Travel Group
• We give you the tools to succeed - We provide personal and professional development enabled by our award-winning Learning and Development team, comprehensive familiarisation, and educational trips, unlimited access to LinkedIn learning amongst other professional and personal development platforms, as well as 1 hour for your own development each week.
• We recognise and reward your success and loyalty - We run commission and bonus incentive schemes to compliment competitive salaries, as well as a company loyalty scheme, which includes a personal travel fund for each staff member and 23 days annual leave plus bank holidays that rises by 1 day per each year of service (up to a maximum of 30).
• We celebrate your excellence - With monthly, quarterly, and annual recognition schemes and awards, alongside the opportunity to win a place at Flight Centre Travel Groups annual Global Gathering, we celebrate excellence in all forms.
• We provide you with a wide-range of job and industry-perks - We can offer you subsidized private healthcare, a contributory pension scheme, staff travel insurance, 3 days of paid volunteering leave, access to cycle to work and season ticket loan schemes, a dedicated in-house team who are your source for exclusive industry discounts for personal and work-related travel, as well as share options in Flight Centre Travel Group amongst much, much, more!

Diversity, Equity, and Inclusion
At Scott Dunn we champion equality, diversity, and inclusivity in all its forms and are signatories of both the Race at Work and the Diversity in Hospitality, Travel & Leisure charters. As part of our commitment to diversity, equality, and inclusion we are committed to ensuring our recruitment process is inclusive and recognises the value of differences. Should you require any support or accommodations as it relates to our recruitment process, please contact recruitment@scottdunn.com for further information or alternative application processes to support your requirement.

Apply
You do not need to meet all the requirements to apply for a position at Scott Dunn. Should this role be of interest to you we would welcome your application.

Applications close: 13 Jul 2024 GMT Daylight Time