Loyalty Marketing Manager - Targeted Offers (Brand/Partners)

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About The Role

It's an exciting time in Loyalty at Morrisons, we're looking for a Marketing Manager to join our expanding team. You will spend your time working with our key strategic brands and partners to deliver relevant targeted offers and communications for our customer whilst simultaneously meeting the objectives of our Brand partners. You will work closely with our brand partners to secure additional investment that translates to value for our Loyalty customers.

This role involves directly engaging with our commercial teams and with key strategic brands to build strong, enduring partnerships that align with Morrisons overall targeted marketing strategy while enhancing the customer experience/offering for our Loyalty customers

We want this person to be able to own and improveour partner/brand targeted offer and communications strategy whilst securing brand investment, buildingrelationships,andcontinuing to evolveandimprove our More Card offering for our customers.

This role is a highly commercial role so strong analytical and numerical skills are key to the success of the role, as is thinking creatively with an entrepreneurial attitude to try new things and make change happen.

Great communication skills, the ability to work with stakeholders (internal & external) and manage sales targets are essential.

This position follows a hybrid model with a 4.5 day working week*.

Our teams work from our vibrant head office in Bradford for three days and remotely for a day and a half, Monday to Friday.

Hilmore House, our head office, offers convenient amenities, including a subsidised on-site restaurant, coffee shop, convenience and sample store, a prayer room, free parking, and frequent company wide events and promotions.

Applicants should live within a reasonable commuting distance of our office.

Some of your responsibilities will include:

• Development of the targeted brand offer value strategy to ensure relevant and timely offers for our customers; translating this into an activity plan for execution.
• End-to-end responsibility for targeted brand activations including planning, implementation and continuous optimisation based on business objectives in an effort to drive both effectiveness and efficiency.
• Lead strategic brief responses which identify key insights,audience strategy, role for channels and measurement approach.
• Work with our evolving data & decision engine capability to help shape intelligent offers for our customers
• Collaborate with a breadth of internal stakeholders such as the Morrisons Retail Media team, trade and commercial teams, plus insights and data teams .
• Lead in the creation of post-campaign analysis. Help narrate the story of the campaign from strategic recommendation to final performance and future recommendations for our brand partners.
• Follow best practice to ensure all communications and activities are compliant with customer data regulations
• Manage Air Traffic Control to ensure relevant, compliant and optimised offerings for our customers.

About You

For this role, we're looking for someone who is:

• Customer Focussed with a great understanding of retail loyalty programme
• Analytical and numerical skills and commercial thinking
• Strong organisational skills with an ability to prioritise a demanding workload
• Effective stakeholder management, the ability to work with other teams effectively
• Strong work ethic with high levels of drive and personal resilience
• Strong listening skills with a positive, 'Can Do' attitude
• Organised & able to manage numerous projects simultaneously
• Creative thinker
• Follow, adapt and manage processes.
• Understanding of GDPR principles

About The Team

About Us Description:

Marketing is a fast-paced, high energy function that drives sales by putting the customer at the heart of everything we do. The marketing team are our brand champions, making sure we give customers what they want, at prices they like, and delivering an experience that's always unmistakably Morrisons. The team pioneers and delivers industry-leading work in a collaborative and friendly environment with a forward-thinking, people-focused culture. Work is always challenging, frequently fun, and the career prospects are exciting.

About The Company

Our modern Head Office on the edge of Bradford is home to our different support teams from tech, marketing and finance to HR, trading and supply chain.

Alive with activity, this is where decisions are made and our corporate teams make sure everything runs smoothly. Here, you'll find comfy breakout areas, a coffee shop, newsagents and subsidised restaurant all within commuting distance of Leeds, Manchester and the Yorkshire Dales - always with free parking.

We host regular seasonal events and you'll often find our suppliers on site sharing details of their latest product. We're also committed to fundraising for our current charity partner.

Our business is fast paced and ever changing, as such we've lots of opportunities for you to play your part in our success. We'd love to meet you...

Some of the benefits you can expect as follows;

• 15% colleague discount in our stores and online, plus an additional 10% card for a friend or family members (subject to fair usage)
• Generous holiday entitlement
• 4 and a half day working week with flexible working hours
• Company pension contributions
• Perks with over 850 retailers
• Free parking onsite
• A range of family friendly policies including 26 weeks maternity and adoption leave along with neonatal and fertility leave

Keep up to date with our latest campaigns, project updates and opportunities to get to know us better by clicking here

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