Local Marketing Planning Manager

 At a glance

This is a hybrid role, therefore your time will be split between working from home, the London Head Office and on occasion, store visits.

Expected Salary - £53,000.00 - £65,000.00 per annum.

Contract type - Permanent

Level - 6

Location: This role is based at our London Head office, 1 Drummond Gate, Pimlico

​About the role

We have an exciting opportunity for you to join as a Local Marketing Planning Manager in our Local Marketing and Events team.

This role will be responsible for leading the local marketing plan, planning process, governance and prioritisation of all local marketing activities. It is crucial to collaborate with other Planning functions across the business to ensure key information is reflected in the Customer Plan.

This is a fantastic opportunity for someone who is passionate about driving performance, empowering Partners across our stores to drive local footfall, and be able to confidently market our shops on a local level.
 

As a local specialist you will play a key role in a fast paced, dynamic and innovative marketing environment. You’ll work closely with our Digital Marketing, Social, CRM and Loyalty capabilities to ensure that we are reminding our customers of the fantastic reasons to visit their local store.

Excellent knowledge of the current retail landscape and how customers shop is imperative to this role. You’ll be exploring what drives footfall to our shops and how we can look to continually give our customers the best service and experience. You’ll have an understanding about the John Lewis & Partners existing in store offering and lead marketing activity to support; events, experiences, services and personalised shopping. You will also liaise with external agencies where appropriate to deliver our strategy.

Some of your key responsibilities will include:

• Lead and own the local marketing plan, planning process, governance and prioritisation of all local marketing activities

• Collaborates with Planning functions across the business to ensure key information in reflected in the Customer Plan

• Works with our Events and Marketing coordinators in store to ensure they are empowered to market in their local catchments and understand their target customers

• Works seamlessly with our Creative and Media agencies to deliver best in class Local Marketing activity

• Actively provides insight, knowledge and improvements across planning and delivery of Local Marketing activities 

• Take a test and learn and approach, as well as monitor, measure and optimise store performance

• Responsible for supporting budgeting and forecasting

Essential skills you’ll need: 

• Marketing planning of retail activity

• Budget management and planning 

• Excellent marketing brief writing skills

• Prolific in processes and improving and developing new ways of working

• Footfall driving marketing or planning experience
   

Desirable Skills you will have:

• Enthusiastic about physical retail and the customer experience and events.

• Creative thinking to deliver both tactical and long term strategies to support our shops.

• Experience of understanding customers, tone of voice and ability to drive performance whilst protecting brand values.

• Requires organisational skills to ensure end to end campaigns.

• Able to work to multiple timelines from reactive next day planning to 18 months out on strategic initiatives. 

• Experience of senior stakeholder management.

Benefits of the Partnership and the role: 

• - Hybrid Working. 

• ️ - Full - time working holiday entitlement 25 days holiday, plus public and bank holidays (this is pro-rated for part time hours).

• ⚖ - Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy

• - Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not

• - You’ll get Partnership discount in store and online once you complete your Earning Membership period. That’s 25% off in John Lewis (12% off electrical products, some exclusions apply) and 20% in Waitrose (some exclusions apply) You’ll also be able to nominate someone you live with to share your discount.

• -  Simple cycle to work support scheme

• - We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them

• - Health Care cover

• -  Learn more about our extensive range of exciting benefits that you could enjoy when you join us, visit - https://www.jlpjobs.com/about/benefits/ 

Next Steps:

• The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").

• Once you've submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview

• You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you. 

• Thanks for your patience in the meantime and for showing an interest in joining JLP. 

• We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early ​

          You can view a copy of the full job outline here (internal only)

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