Lifecycle Marketing Manager

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We are Sinch. The world's #1 in mobile engagement, helping amazing companies communicate with customers. And whether or not you know us you've definitely used our technology. From the life-changing to the time-saving, we're helping over 3,000 businesses interact with people like never before. We reach every phone on the planet within seconds, so imagine the scale, the variety, the opportunity, and the growth that offers. Here you'll dream even bigger than ever, face fascinating challenges, and build your skills and career alongside amazing experts. And every time you hear a phone ping, you'll be proud of knowing you were part of making that happen.

We are now looking to expand the team with a Lifecycle Marketing Manager based in the UK to chase the dream with us.

The essence of the role

As our new Lifecycle Marketing Manager, you will be a critical member of the Lifecycle marketing team, and will help drive the customer marketing strategy across multiple brands at a global fast paced tech company that has presence in 60+ countries.

We are looking for a creative marketing professional, with prior experience developing cross-functional strategies to drive customer conversion, engagement and retention.

Your role will be based in Stockholm, but we offer hybrid working. You will report to the Director of Growth Marketing based in north America.

As our new Lifecycle Marketing Manager, you will work with:

• Establishing a deep understanding of the customer journey across different segments and brands.
• Developing targeted campaigns across multiple communication channels, including email and in-app messaging.
• Building out customer focused campaigns, tutorials, resources and engagements to guide the customer experience with our product offerings.
• Designing campaigns to drive conversion, usage and retention across the customer lifecycle.
• Collaborating cross-functionally with our product, marketing, customer success and support teams on shared goals to drive product adoption and customer retention.
• Managing timelines, deliverables, and reporting for your programs to drive success against team and individual goals.

Who are you?

In order to be successful in this role, we believe you have:

• 4+ years in lifecycle marketing, customer marketing or related marketing roles
• Experience in measuring and tracking the success of different cross-channel campaigns
• Project management skills and attention to detail
• Experience working cross functionally with sales, support and product teams.
• Excellent communication and writing skills
• Prior experience with in-app messaging tools

Our corporate language is English, please submit your application in English.

Are you ready? Join us on our journey!

About the recruitment process

To help us place the right people in the right role, we believe in science-based and fair assessment methods. We follow a competence-based, structured interview process where your skills, experience, and attributes relevant to the role and Sinch will be assessed. As part of our recruitment process, pre-employment testing is used to help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role. We acknowledge that there are two parties deciding in this process and welcome you to ask any questions you may have at any stage of the process.