Licensing Manager

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Company Description

For almost 50 years, Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name.

Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors' Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers' Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.

Job Description

As the Licensing Manager, you will support Atlassian Williams Racing's licensing program, building strategic partnerships that enhance our brand, expand our reach, and create exceptional products for our fans. You will manage end-to-end licensing operations, from strategy and contract negotiation to ongoing relationship management. This role requires a commercial mindset, creativity, and a passion for motorsport.

This is an exciting opportunity for a Junior licensing Manager or established Licensing Executive to take their next step and work in this exciting formula one team.

Main Duties:

Licensing Strategy & Development

• Support the development and implementation of a comprehensive licensing strategy aligned with Atlassian Williams Racing's brand and commercial objectives.
• Identify and evaluate new licensing opportunities across product categories, geographies, and channels.
• Drive innovation in product development, ensuring all licensed products reflect the Atlassian Williams Racing ethos and appeal to our diverse fanbase.

Partner Management

• Build and maintain strong relationships with current and prospective licensees, fostering collaboration and long-term success.
• Negotiate and manage licensing agreements, ensuring mutual value for all stakeholders.
• Monitor partner performance to ensure compliance with brand guidelines, contractual obligations, and revenue targets.

Product Development & Brand Integrity

• Oversee the design and development of licensed products, ensuring they meet Williams' high standards.
• Work closely with internal stakeholders (e.g., marketing, legal, creative teams) to safeguard brand consistency across all licensed merchandise.
• Stay informed about trends in motorsport, retail, and consumer products to keep the Atlassian Williams Racing brand fresh and competitive.

Performance & Reporting

• Track licensing revenue and report on key performance metrics to senior leadership.
• Conduct market analysis to identify growth opportunities and measure competitive performance.
• Assist with managing the licensing budget, ensuring effective allocation of resources.

Qualifications

• A minimum of 3 years of proven experience in licensing.
• Experience managing high-value, complex licensing agreements and resolving disputes when necessary.
• Experience within the sports, motorsport, or entertainment industries is highly desirable.
• An understanding of licensing frameworks, including royalty structures, contract negotiation, and compliance.
• Knowledge of intellectual property (IP) rights, trademarks, and copyright laws as they apply to licensing.
• Negotiation skills to secure favourable terms with licensees while maintaining strong, positive relationships.
• Analytical ability to leverage market research and data insights to inform decisions.
• Strong organizational skills with the ability to manage multiple licensing projects simultaneously.
• Strong attention to detail in tracking contract terms, performance metrics, and product quality standards.

Additional Information

#LI-JO1

Atlassian Williams Racing is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.