Legacy Marketing Manager

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Do you believe children should feel safe, happy, healthy and hopeful about their future? Because we do.

If you're an experienced legacy marketer and want to use your skills to help change childhoods and change lives, we'd love to hear from you.

We're recruiting for a Legacy Marketing Manager to join our team. In this role, you'll take the lead on the delivery and development of Barnardo's legacy and in-memory marketing programmes, playing a vital part in securing long-term, sustainable income for the charity.

This is a varied and rewarding role, offering a mix of strategic planning, campaign and project management, budget responsibility and people management. You'll work across a wide range of channels - including direct mail, telemarketing, DRTV and digital - and partner closely with internal teams and external agencies to deliver impactful supporter journeys and excellent experiences.

As Legacy Marketing Manager, you will:

• Lead the delivery and implementation of the legacy and in-memory acquisition and stewardship programme across multiple channels.

• Support the planning and development of the legacy and in-memory strategy, ensuring alignment with Barnardo's wider fundraising and organisational objectives.

• Manage in-memory income and legacy/in-memory expenditure budgets, including planning, phasing, monitoring and reporting against KPIs.

• Line manage and develop a team of Senior Legacy & In Memory Marketing Executives, fostering a culture of continuous improvement and high performance.

• Project manage a portfolio of legacy and in-memory campaigns, ensuring delivery to time, budget and compliance standards.

• Build strong internal relationships across Fundraising, Marketing, Digital, CRM & Insight and Children's Services to deliver integrated supporter journeys.

• Work with and manage external suppliers and agencies, ensuring effective delivery, compliance and value for money.

We're happy to offer remote or hybrid working (depending on location) and are open to discussing flexible working arrangements .

You will have:

• Substantial experience in legacy marketing, with a strong understanding of direct marketing and a proven track record of delivering successful campaigns.

• Experience of managing budgets and using insight and performance data to inform future planning and optimisation.

• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.

• Experience of managing, motivating and developing staff, ideally in a remote or hybrid setting.

• Sound knowledge of fundraising best practice, compliance requirements, GDPR and data protection.

• Excellent written communication, interpersonal and stakeholder management skills.

If this sounds like you, we'd love for you to apply. If you have any questions about the role, please don't hesitate to get in touch.

Together, we can help build brighter futures for children and young people across the UK.

Pay & Reward Framework

We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values . We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.

For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.

Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band - this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.

Benefits

Workplace Offer: What it means for you

Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.

Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)

• Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
• Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
• The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
• A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
• Service related sick pay from day 1
• Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
• Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
• Cycle2work scheme
• Interest free season ticket loans
• Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
• 20% discount at Barnardo's stores
• Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
• Free access to round the clock employee assistance program for advice and support
• Access to Barnardo's Learning and Development offer

*T&C's apply based on contract

About Barnardo's

We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.