Kuoni - Performance Marketing Manager
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Exciting news, we're expanding our incredible marketing team and have a number of newly created roles. To support our vision for the future and achieve our ambitious strategic goals, we are looking for Performance Marketing Manager to join the team.
This newly created role will lead our digital advertising campaigns across various platforms, maximising ROI and driving revenue growth. The role will focus on managing PPC, social media, and display advertising efforts, encompassing data analysis, strategy refinement, campaign execution, and optimisation. In partnership with cross-functional teams and our digital marketing agency, the role will orchestrate a comprehensive digital paid media strategy, aimed at generating qualified sales leads and boosting conversions. This role is pivotal in achieving our growth objectives and engaging our target audience effectively.
The successful candidate will have strong experience in digital campaign management, from strategy to execution, and advanced in A/B and multivariate testing, enhancing organisational change through analysis.
The role will be based in Dorking (hybrid), with a minimum of 3 days in the office per week. The role also allows flexi hours to suit, offering 8am - 4pm, 9am - 5pm or 10am - 6pm.
To apply, please provide your CV and covering letter. We aim to respond within 7 days.
If you need extra support with your application,simply let us know. We value diversity, equity & inclusion. If you do require any additional support, please contact [email protected], and a member of our team will be in touch to discuss how we can support you and any reasonable adjustments we can make.
What you'll be doing
• Comprehensive Campaign Management: Lead the planning, optimisation, and management of digital marketing campaigns in close collaboration with the Senior Digital Manager to meet our key objectives driving quality lead generation and conversions.
• Data-Driven User Acquisition: Use in-depth data analysis to pinpoint opportunities for optimising user acquisition, developing and testing content based on insights.
• PPC Campaign Collaboration: Work with the in-house digital team to set up, regionalise, and optimise PPC campaigns, including paid media landing page optimisation.
• Performance Optimisation: Identify and enhance top-performing channels driving sales leads and conversions. Implement channel-specific strategies and tactics to continuously improve performance.
• Innovation in Digital Performance: Introduce new methodologies and processes aimed at elevating digital performance, focusing on continuous growth, improving cost-per-acquisition (CPA), and return on ad spend (ROAS).
• Experimental Marketing: Pilot new campaigns and explore channels focused on cost-efficient acquisition, emphasising scalable success.
• Performance Reporting: Consistently report back on campaign metrics, offering actionable insights and recommendations for optimisation to the business.
• Internal Communication: Share key results and analyses internally, presenting data in an accessible, insightful, and impactful manner.
• Budget Management: Allocate and oversee the digital advertising budget, ensuring optimal ROAS and fulfilment of marketing objectives.
• Cross-Functional Collaboration: Ensure tight collaboration with the wider marketing, sales, and product teams to align campaigns with business goals and supporting the brand.
• Agency and Supplier Management: Lead partnerships with external agencies and suppliers, ensuring high value returns from digital marketing investments.
Full Job Description:JD Performance Marketing Manager 2024.pdf
You will have
Essential
• 5 years or more experience in digital campaign management, from strategy to execution.
• Proven ability to transform insights into strategic action, mapping customer journeys and channels effectively.
• The ability to advise confidently on digital and social media best practices, with a keen eye for disruptive technologies and trends.
• Advanced in A/B and multivariate testing, enhancing organisational change through analysis.
• Proficient in the Google stack, including Google Ads and Google Analytics.
• Utilises Excel spreadsheets for storing and manipulating data effectively.
• Understands tracking and tag management systems.
• Expert in campaign monitoring and analysis, using data to drive strategic enhancements.
• Demonstrates strong project management skills, with meticulous attention to detail.
• Experienced in budget management, optimising ad spend for efficiency and effectiveness.
Desirable
• Bachelor's degree in marketing, Business, or related fields.
• Certifications from Google Ads, Facebook Blueprint, or other advertising platforms.
• Experience of landing page and CRO optimisations, to improve campaign performance and create conversion-focused content.
• Experience with Infinity Call Tracking.
• Background in performance marketing within the travel or retail sectors, preferably with premium or luxury brands or with a digital-first brand is advantageous.
• Interest or understanding of sustainable tourism practices.
Personal Qualities
• Highly analytical and driven by data, with a keen interest in testing and optimisation for continuous improvement.
• Outstanding communication and project management capabilities.
• Strong organisational skills, capable of efficiently juggling multiple tasks and effectively managing relationships with a variety of stakeholders.
• Creative in identifying and developing new growth opportunities.
• Quick to adapt to new technologies and learn new programs.
• A team player with a strong sense of collaboration, yet capable of working independently.
• Growth-minded, with critical thinking and strong problem-solving skills.
• Builds collaborative relationships with internal and external teams, capable of establishing connections with key network partners.
• Proven influencing skills with the gravitas necessary to lead and inspire within a matrixed organisation.
In return you'll the receive the following:
• Competitive salary
• Opportunity to work for the 'Best Place to work in Travel', with like-minded colleagues - in a modern and fun office.
• Flexible hybrid working, offering 2 days to work from home a week
• Company matched pension scheme, we'll match up to 10%
• Supplier trips and overseas Famtrips
• 25 days holiday, plus bank holidays (increases with length of service)
• Free annual travel insurance (for partner and / or immediate family)
• Free onsite parking (first come first serve)
• Opportunity to travel to Kuoni destinations
• Monthly Perkbox credits (discounted gym membership, free coffees etc)
• Free eye tests
• Cycle to work scheme
• Discounted Holidays and prize draws