Key Account Field Business Development Manager - Eyewear, Lenses&Instruments (Fixed Term)
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If you've worn a pair of glasses, we've already met.
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & ViganĂ² and the GrandVision network), and leading e-commerce platforms.
Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.
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Your #FutureInSight with EssilorLuxottica
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Job Title: Key Account Field Business Development Manager - Eyewear, Lenses & Instruments
Location: South East
Contract: Fixed Term Contract
Your role
Reporting directly to a Key Account Director / Manager, the KA Field Business Development Manager will manage the day to day running of a number of Key Account stores to develop, build and maintain relationships that will ensure that EssilorLuxottica becomes or remains the customers' preferred supplier across every category. Increasing the use of EssilorLuxottica lenses, frames and instruments within existing Key Account Stores, increasing profitable sales through the Key Account channel. Always seeking opportunities to grow EssilorLuxottica's business. In line with the Company sales and marketing strategy meet revenue targets in accordance with the Key Account agreed brand listing and discount structure. To develop, build and maintain relationships that will develop sales of the Company's full product range in line with stated goals and forecasts. Ensuring that EssilorLuxottica is progressive and growing as the customers preferred supplier. Working on territory, candidates should be self-motivated and strive for great results. Build strong relationships with KA stores and provide support on EssilorLuxottica brands to win business.
Main responsibilities:
- Increase overall business within the Key Accounts channel in accordance with targets by developing and building relationships with all customers including carrying out external forecasting with suppliers if required by order volume to ensure that EssilorLuxottica becomes the preferred supplier(s).
- Generate and manage solid sell-out strategies to maximise product penetration on lenses and eyewear. • Perform an inventory of the instruments used in store and engage with possible decision makers to identify sales opportunities. Feedback to the KAM / KAD and the Instruments team for them to lead the sales discussions at HQ or store level.
- Work closely with EssilorLuxottica Key Account Director / Managers, Sales Director - Key Accounts, EMEA KA management, marketing, stars team and finance to ensure profitability of accounts is managed correctly.
- Liaise with different interested parties across EssilorLuxottica to provide 'best fit' product and solutions to customers.
- Work closely with colleagues within EssilorLuxottica to ensure that service agreements are met in a way that will ensure customer satisfaction.
- Control marketing expenditure working closely with marketing and external agencies where necessary to assist with product launches, POS, effective promotions, etc.
- Provide information to enable accurate forecasts of lens and frame volumes to be made for production and logistics to ensure that there are sufficient stocks of lenses, frames, consumables and product stock levels to satisfy customer demand.
- Provide weekly updates on account activity, meetings held, future actions and sales figures to allow development of the sales strategy.
- To be responsible for maintaining an effective and consistent call programme in field for Key Accounts Stores.
- To push the full range of EssilorLuxottica products across your geographical area to increase sales by ensuring that EssilorLuxottica becomes the preferred supplier through negotiation with opticians / store managers.
- To present all relevant marketing/commercial activity to key personnel agreeing actions and processes required to ensure its success, with a real focus on premium technologies and driving value.
- To regularly review with all customers their business, product mix and supplier preferences promoting EssilorLuxottica lenses and eyewear as first choice but ultimately securing lens volumes with a tailored commercial offer.
- To agree and implement customer training, both in practice and in seminar format, on all new and existing products to improve added value sales and product mix.
- To maintain accurate customer records and reports for relevant accounts to ensure that sales data and market activity can be analysed accurately, recording all relevant information in See4C/SAP.
- To ensure that EssilorLuxottica, market and competitor product knowledge is continually maintained.
- To continually assess the market, maintaining customer and competitor records to identify opportunities and be able to provide call reports, monthly reports and forward planning sheets as required by Sales Management team.
Main requirements:
Essential
- Significant proven track record of delivering sustained growth through strong customer engagement / challenging of behaviours and attitudes.
- A high level of commercial understanding together with strong negotiation skills.
- Demonstrable track record of selling optical / eyewear brands B2B.
- Self-motivated and able to work on own initiative to tight deadlines.
- Excellent time management and organisational skills Ability to effectively analyse and interpret data.
- Proven ability to influence and communicate at all levels both verbally and in writing and have strong presentation skills.
- Ability to travel extensively across the UK to visit customer and EssilorLuxottica sites.
- A high level of computer literacy.
- Experience of successful sales account management in a related field Ability to work alone and as part of a remote team.
Desirable
- Experience of successful key account management.
- Extensive knowledge of Company products and market, customer care and instructional techniques, lens manufacturing processes and sales, eyewear market, financial and market data analysis and reporting.
- Knowledge and experience of pricing systems, marketing theory and its application, selling and negotiating techniques.
- Proven track record of delivering effective training and coaching to change behaviour.
- Previous experience of training in group and individual environments.
- Knowledge of lens manufacturing processes, Company products and a good understanding of the UK optical market.
- Optical experience and/ or D/O qualifications.
Recruiting process:
Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.
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