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Key Account Executive_Essex and East Anglia Region

This role could be based in Chelmsford, Colchester Southend & Ipswich.

About the team:

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world's top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan's and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants employees to live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
More about Diageo is available at its web site:https://www.diageo.com/

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role:

The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the given city. Managing circa 300 outlets directly, where the primary objective is to deliver distribution and secure pouring agreements for the full Diageo portfolio.The AE is responsible for coordinating special activation to be delivered by a dedicated Activation Specialist for your city.Our AEs support the activity within their city, you will play a leadership role across the city team.

It's your responsible that all the outlets in your zone are perfectly executed versus our predefined outlet execution standards.

Role Responsibilities:

  • Coordinator of performance across the city - supporting roles within the city are: Sales Executive, Quality Executive, Activation Specialist roles
  • Secure distribution & pouring agreements across circa 300 outlets for the full Diageo portfolio
  • Deliver a strong return on investment (ROI) through contractual agreements, managing spend and forecasting planned activity/ spend with key customers across the year
  • Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition
  • Responsible for developing customer relationships across the account base
  • Responsible for determining who manages new business opportunities within the team
  • Own the Route to Market (RTM) relationships for the city
  • In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed)
  • Responsible for the quality and serve standard of Guinness Draught with the support of the Quality Executive within the city.

Experience / skills required:

  • On Trade experience in a similar sales/activation led role or from the trade inc outlet management.
  • Relationships - Has the ability to build strong relationships with customers and route to markets.
  • Commercial Acumen - can manage ROI, forecasting and investment decisions.
  • Knowledge of the city, the trade and the RTM relationships.
  • Target Driven - Will to win! You have the drive, appetite and ambition to excel within a challenging target driven environment.
  • Team coach - will be a key member, coach and mentor of the city team
  • Organised - can manage a host of priorities.
  • Agile - must be comfortable adapting and flexing workloads to accommodate business needs.
  • Attractive package that includes a sales incentive plan rewarding you for delivering great performance.
  • Industry leading sales capability training
  • Working for the undisputed leader in the Spirits industry

Please note you must demonstrate you have the right to work in the UK, be over 21 years of age and hold a full, clean driving license and proof of driving experience of at least 1 year.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Ourambitionistocreatethebestperforming,mosttrustedandrespectedconsumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.]]>

Key Account Executive_Essex and East Anglia Region

Essex, UK
Full-Time

Published on 04/02/2025

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