Junior Marketing Activation Manager (FTC 12 months/Hybrid)

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At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We're constantly refreshing and reimagining our business, ensuring it's innovative and evolving while staying true to our vision - to be the most dynamic soft drinks company, creating a better tomorrow. We've been home to iconic brands for over 100 years, and our relevance is anchored in an authentic heritage. Delivering our vision is down to the passion of our people, and we create conditions for everyone to thrive and grow. From our international supply chain and network of partners, we export to over 100 countries, offering opportunities for our people and businesses to grow.

Job Overview

The Junior Marketing Activation Manager supports the marketing activities for high-margin established areas of the business, which include both territories and the travel channel.

This role acts as the main liaison for the Britvic portfolio of brands made in the UK and sold outside Great Britain, working closely with the marketing teams in Great Britain, to stay informed about brand developments and inform the rest of Britvic Teisseire International.

Additionally, the position supports the Head of Marketing on key projects across the broader region.

Territories (distributors)

I. Islands: Malta and the Channel Islands & the Isle of Man, also known as CIIOM

II. Key projects supporting Asia

Global Accounts (direct customers)

III. Travel Channel: airlines, ferries, cruises, and rail

In this role you may enjoy more autonomy and better work-life balance due to our hybrid working arrangements. (You will be required to be present in the office 2 days a week). Our office is located in Brakespear Park, Breakspear Way, Hemel Hempstead, Hertfordshire, HP2 4TZ.

Key Responsibilities

• Act as the marketing partner for the Britvic sales team and third-party distributors within the designated area and travel channel, ensuring delivery of the plans and brand consistency. For distributors: provide with the right materials (toolkits, artworks, visuals, etc.).
• For customers: deliver execution of the plan, which may imply some level of involvement in the execution.
• Support the team with new products, registrations, SKU set-up, etc., and ensure progress to the BTI Activity Exec forum.
• Engage with the Great Britain Marketing team to keep up-to-date with brand developments and best practices.
• Report key brand updates and news back to the International team.
• Engage with other teams and functions as needed, including GPA Global team, Insights, eCommerce & Digital, Logistics, Production, etc.
• Manage A&P for the allocated region.
• Support role in the annual planning (AOP) and oversee A&P management for the territory/channel.

About You

• Over 3 years of experience in relevant roles in one of the following areas in FMCG: category management, marketing activation, digital, trade, and shopper marketing, customer management, including the creation of selling materials.
• Project management - timelines, working with agencies, teams that work with the end customer
• Ability to work independently and collaborate with cross-functional teams to build strong relationships and partnerships.
• Great communication skills (English; written and verbal).
• Appreciation of cultural differences and working across different international geographies
• Knowledge of The drinks industry (alcoholic and non-alcoholic) and of the On Trade/OOH channel is a plus.
• Experience in working with international markets is a strong advantage
• Stage-Gate process to deliver NPD (New Product Development) is desirable
• Strong analytical skills and evidence/data-driven thinking
• Professional marketing qualification (preferred but not essential)

Key Behaviours

• Care about our Brands, our role in society, and our impact on the planet.
• Be committed to the health and happiness of yourself and each other.
• Be self-confident and believe in your own ability.
• Be always objective and compassionate.
• Look ahead and seize new opportunities. Cut through complexity and respond to opportunities or challenges with agility and pace.
• Listen to understand, and identify solutions - Own your integrity, and how you work, show up, and take accountability. Do the right thing for the right reasons. Say what you mean and do what you say.
• Be open, collaborative, and inclusive, respect and learn from each other's unique contributions, while celebrating a collective success.