Head of Marketing (SaaS/B2B)

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Join Partful, a mission-driven and innovative tech start-up that's on a mission to revolutionise the manufacturing aftermarket world.

At Partful, we're not just looking for talents; we're searching for visionaries who want to be a part of something bigger, something that will leave a lasting legacy.

Our core mission is to digitalise the outdated and disjointed manufacturing aftermarket. We aim to make repairing and maintaining equipment and machines accessible to everyone, not just engineers and mechanics, by pioneering the industry with 3D technology and digital transformation of manufacturing data. We describe our platform as Explode. Click. Buy. Fix. In seconds. Curious? See what our technology can do for the manufacturing industry.

We are now looking for a Head of Marketing to build and lead an innovative and customer-focused go-to-market strategy whilst working in lockstep with the Sales team to build revenue pipeline. You will have full responsibility for our marketing strategy and will be able to approach this with free reign. You will be self-motivated and target-driven, targeting our audience in a way that increases our market presence, proactively driving marketing solutions and responsible for driving high-intent revenue pipeline and ARR.

The successful candidate will be bold in their approach, constantly testing, developing and innovating the sales funnel to ensure we are delivering the correct messaging to drive leads for our sales team. You will need to adapt to customer needs, be flexible when creating and amending strategies to reach a broad spectrum of clients and will be responsible for managing and mentoring our Marketing Executives.

You will report directly to the CEO and will be a key member of the Senior Leadership Team.

In this role, you will:

• Oversee and manage all aspects of the marketing department including:
  • Product Marketing
  • Demand generation
  • Content
  • Communication and brand awareness (product brand, company brand and exec personal brands, PR, social media and thought-leadership)
  • Reporting and analytics
• Be responsible for the go-to-market strategy (brand, value proposition, product positioning, pricing, channels and promotion) that enables the growth of our ARR.
• Be responsible for Pipeline Generation (Deals and 50% of new business pipeline)
• Collaborate with the Head of Sales on revenue operations (reporting on commercials to the CEO and COO to support board reporting, performance analysis, trends and learnings, commercial forecast and team targets)
• Create, manage and optimise sales & marketing alignment and build a tight-knit progressive culture within the GTM team (marketing and sales)
• Optimise sales enablement function which includes product content, support materials and marketing sequences with campaign topics to help improve outreach conversions and efficiency
• Report and review marketing performance across functions and optimise the efficiency and productivity of the department.
• Lead and develop the marketing team into specialised and growth-focused functions while enabling the career development of marketing team members.

Essential skills:

• At least 5 years of experience in SaaS marketing leadership and start-up experience is desired.
• A key focus on driving high-intent pipeline into the business using multiple channels.
• Strong background in SaaS product marketing and demand generation.
• Proficient in Agile ways of working
• Experience in SaaS Go to Market
• Ability to hit the ground running and be self-motivated
• Excellent project management skills - deadline and target-driven and experience working in a fast-paced environment, able to work effectively on multiple projects and tasks simultaneously
• Excellent leadership and mentoring skills with the ability to quickly prioritise and assign tasks
• Ability to effectively collaborate with internal and external stakeholder groups with excellent relationship-building skills paired with a high level of assertiveness and entrepreneurial spirit
• Outstanding ability to plan and manage budgets.

PLEASE NOTE - the ideal candidate will live in a commutable distance to Manchester as this is a hybrid role and based in our Northern Quarter office 2 days a week.

At Partful, we believe that great ideas can change the world, and we're dedicated to turning those ideas into reality. When you join us, you'll become part of a team that embodies our core values:

• Own it: We are a tight-knit and fast-paced team that values your autonomy and contribution.
• Strive: We are action-biased, which means ideas are great, but execution is even better. We're results-driven, and if you are too, we're already a great match.
• Stay Sharp: We love solutions and actions, but we always remember to stay curious and critical of our actions. Asking the right questions before jumping to solutionisation helps us stay laser-focused, efficient, and aligned with our mission and vision despite the temptation of a huge world of possibilities out there.
• Transparency: We value honesty and transparency from the top down. Everyone's voice is encouraged and heard.
• Diversity: We are a diverse bunch, and we love how differences give us peripheral vision and creativity.
• Supportive: We are supportive and solution-driven, helping each other become better.
• Customer Obsessed: We're obsessed with our customers and their needs.
• Impact: We act with impact in mind, whether it's social or environmental.

If you're driven by a passion for innovation and a desire to make a meaningful impact, we invite you to join our dynamic team. Your skills and dedication will be valued, and your contributions will be instrumental in driving our mission forward. Let's bring the world's parts together!