International Marketing Manager, Partnerships & Licensing
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Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
What your role is
ABOUT THE JOB
We're searching for a dynamic leader who is, creative, driven and collaborative, to lead development of partnerships and licensing for General Mills brands in key markets across the world. You will be responsible for creating ideas and making them a reality by partnering, negotiating, and overseeing relationships with partners across the Entertainment, Music, Fashion, Sports, Gaming and Food industries. You will work hand in hand with teams in key markets to translate business strategies into creative ideas & products.
In this role, you will work closely with Haagen Dazs, Nature Valley, Old El Paso(and more) to unlock ideas - whether driving buzz through a promotional partnership or looking at licensing as a new way to test innovation in key categories, you will be the expert in partnerships and licensing who ensures we're achieving the brand's goals and objectives.
If you're fueled by a passion for crafting brand-building ideas and have a knack for staying ahead of the curve in entertainment, music, fashion, sports, gaming, and more, then you might just be the perfect fit for us!
A BIT ABOUT US
We're the General Mills Partnerships and Licensing team, and we're responsible for delivering and executing remarkable culture first ideas for our brands. We operate as a team of creatives, working across multiple projects at once, helping translate brilliant strategies into breakthrough, headline driving, culture first ideas. We believe that the best brands create an experience, not just communication. The best brands DO something worth talking about.
KEY ACCOUNTABILITIES
- Create ideas that drive brand relevance by seizing cultural moments to deliver value and new offerings to growth audiences and super fans
- Develop strategies and identify partners based on shared purpose or a specific business objective
- Develop and lead brand pitches to external partners, crafting a compelling story and vision behind partnerships and licensing ideas
- Lead partnerships and licensing approach, contract negotiation and execution, and reporting for Haagen Dazs, OEP and Nature Valley
- Lead with expertise on what's currently happening in culture, with an eye toward emerging trends
- Serve as the day to day point for relationship building and ongoing management for Intl partnerships
- Support the work necessary for flawless execution
What you will bring to the team
REQUIRED QUALIFICATIONS
- Bachelor's Degree
- 5+ years of related experience with either marketing communication, partnerships, or licensing, working with multiple marketing communication touchpoints
- Clear understanding and ability to translate strategy into tactical executions
- Demonstrated ability to create and sell in holistic ideas tied to brand strategy
- Ability to communicate effectively internally and externally at all levels of an organization
- Collaborative with ability to build strong working relationships and influence across teams
- Ability to be flexible and navigate ambiguity with actionable items
- Ability to apply precision and focus to flawless execution
- Ability to lead through others, and influence change
What you get from us
- A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing & Women
- Flexible and employee-focused work culture
- Equal Employment opportunities
- Competitive package with benefits
At General Mills, we are committed to recruiting ,retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team's journey. Hungry to Shape the Future.