International Expansion Manager

Job Description

International Expansion Manager

Permanent, Full Time

Nottingham OR London

Recruitment Partner: Olivia.wilson3@boots.com

What you'll be doing

The International Expansion Manager will play a pivotal role in identifying new market expansion opportunities, strengthening our distribution in existing territories and forging partnerships that elevate our brand globally. Working cross-functionally with regional teams, global and local marketing, account teams and finance. This role will provide the leadership team with detailed expansion recommendations and partner cross functional on the delivery of these to broaden the presence of our brands across the right international markets.

Key responsibilities

• Analyses market data and generates key insights to identify, asses and prioritise expansion opportunities in both existing and new international markets to drive revenue growth.
• Owns the commercial sizing and prioritisation of opportunities.
• Engages the global leadership team on expansion opportunities and gains approval to progress.
• Clearly articulates the opportunities and challenges of different market entry approaches and partners to drive decisions.
• Builds and nurtures strong external relationships with key international retail partners and distributors.
• Develops and executes tailored go to market strategies that are aligned with global brand positioning and local consumer trends.
• Conducts competitive analysis and monitor beauty trends to inform strategic decision making and market intelligence.
• Supports initial negotiations with international partners to secure favorable terms and long-term collaborations / contracts.
• Ensures all international activities comply with local laws, trade regulations and industry standards.
• Track KPIs, prepare commercial forecasts, and presents growth strategies to senior leadership.

What you'll need to have (our must-haves)

• Proven experience in international business development.
• Strong understanding of global market dynamics, cultural nuances and consumer behaviour.
• Excellent negotiation skills and ability to build strong external partnerships.
• Proven ability to develop and execute growth strategies across multiple international markets.
• Track record of identifying, evaluating, and delivering successful new market or retailer entries.
• Understanding of international trade dynamics, competitive landscapes and go-to-market strategies.

It would be great if you also have

• Experience launching beauty products in international retail or e-commerce channels
• Familiarity with regulatory environments in key regions (e.g., EU, Middle East, Asia-Pacific).

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

About The Boots Group

The Boots Group is a trusted leader in healthcare, pharmacy and retail, operating across 11 countries - including the UK, Ireland, Thailand and Mexico. The Boots Group brands - including Boots, Boots Opticians, No7 Beauty Company, Farmacias Benavides and Alliance Healthcare - are trusted and well recognised healthcare and beauty businesses, serving millions of customers and patients every day in communities around the world. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

What's next

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.