Interim Regional Creative Manager - EMEA
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Company Description
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Mattel Global Consumer Products team manages licensed product development around the world for Mattel brands.
Job Description
The Regional Creative Manager works on Hardlines Category Creative for Licensing and product development for Mattel and supports the Regional Creative Manager.
This role collaborates with the Regional Business Teams to tailor, customize, and translate global CP (Consumer Products) creative strategies & assets for each region/market. This position collaborates with the Global Creative team on trends and needs for their region and provides the necessary creative assets for regional programs. The role works with the Regional Business team to pitch new business and drive product development/ programs. This includes Product development, mocking up necessary visuals, inspiring collections, and product, providing feedback and hardlines creative approvals. The role maintains communication with regional priority licensees and the global creative team, and the Regional Creative Manager, to ensure successful execution and visibility of the product line.
Responsibilities:
- Provide creative strategic direction and support to priority regional licensees/programs
- Develop regional category toolkits and inspiration based on brand vision and regional market needs
- Immersion in current and emerging consumer and licensing trends and interpret them in work
- Provide feedback and review marketing for priority regional licensees/programs, including social posts, e-comm materials, and photoshoots
- Provide feedback on global asset development to ensure they work for the region/market
- Shepherd Creative Product development across specified categories
- Partner with cross functional creative teams to ensure creative consistency
- Manage logistical aspects of projects, project tracking and sharing within the org
Qualifications
Requirements:
- BS/BA degree in Design or relevant experience OR
- 5-7+ years relevant experience in Licensing, Product or Toy design
- Working on a Global Team/Business
- Brand Approvals experience including experience with Brand Comply or similar tools
- Creative design or product development background; Hardlines experience an asset
- Advanced skills in Power Point and Excel, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Familiar with online Data Asset Management (DAM) systems
- Ability to work on multiple projects / brands simultaneously
- Strong written and verbal communications skills, as well as presentation skills required
- Ability to work autonomously and in a team environment
- Knowledge of the Consumer Products industry (Branding, Design, Advertising)
Additional Information
What It's Like to Work Here
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Mattel is recognized for the second year in a row as a Great Place to Work⢠and as one of Fast Company's Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.