Interim Assistant Communications & Digital Engagement Manager - NARS

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Interim Assistant Communications & Digital Engagement Manager

NARS Cosmetics

MISSION

Following direction and guidance from the Senior Communications & Digital Engagement Manager, the Assistant Communications & Digital Engagement Manager will execute the annual press and influencer strategy for NARS Cosmetics in order to increase EMV PR rankings and brand engagement with the aim to enhance awareness within the industry.

ABOUT SHISEIDO UK

Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.

Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:

1. Create a great place to work in Beauty

2. Customer driven focus to meet and exceed expectations

3. Champion Omni-channel through a seamless offering across all customer touchpoints

4. Deliver sustainable growth and profitability of our brands

ORGANISATION

Reports to: Interim Senior Communications & Digital Engagement Manager NARS

Job Location: Shiseido Group London Head Office

Contract type: Fixed Term

MAIN RESPONSIBILITIES

MEDIA/INFLUENCER RELATIONS

• Supporting the Senior Communications & Digital Engagement Manager, to achieve annual KPIs and ranking increases YoY
• Cultivate and maintain strong influencer and press relationships achieving strong ROI on coverage
• With the Senior Communications & Digital Engagement Manager, support the execution of influencer strategies (seeding and events both local and Global) with the goal of driving EMV and sales with key retail partners
• Liaise with relevant stakeholders and support on paid-for campaigns with influencers
• Assist with the execution of PR & Communications initiatives, including product launches & strategic events
• Identify opportunities to target new influencers and generate social media coverage in new and unique ways
• Manage image and sample requests with the support of the Communications & Digital Engagement Coordinator

PRESS OFFICE

• Take ownership of PR monitoring & reporting, overseeing the Communications & Digital Engagement Coordinator in tracking and monitoring coverage, as well as contributing to the monthly editorial reports and press launch reports

• Work with Communications & Digital Engagement Coordinator to manage the timely send out of all press mailers to all lead times
• Organise Press and Influencer seeding, events and Global trips (travel / accommodation) alongside Senior Communications & Digital Engagement Manager and with Global contacts.
• Supporting with annual budget alongside Senior Communications & Digital Engagement Manager, to ensure that all PO's are raised and receipted on a monthly basis
• Demonstrate strategic capabilities to work creatively, commercially and editorially to suit the needs of the business i.e. identifying the correct titles per launch strategy to generate maximum commercial ROI.
• Supporting the Senior Communications & Digital Engagement Manager, work to achieve annual editorial coverage and business KPIs.
• Cultivate and maintain strong press relationships, influencer relationships and makeup artist contacts.
• Manage the execution of PR & Communications initiatives, including product launches & strategic events.

• Day-to-day liaison with Global and EMEA teams, including delivery of all required assets
• Draft all event recaps for approval by the Senior Communications & Digital Engagement Manager
• Provide in-depth monthly Influencer engagement analysis using available analysis systems. Proven experience with Tribe Dynamics and DMR or similar analysis tools preferable
• Provide the UK, Global and EMEA teams with competitive analysis on influencer engagement
• Management of the Communications & Digital Engagement Coordinator to:
  • Manage PR cupboard stock and pre series for new launches
  • Manage all press send outs and new launch mailouts
  • Ensure that all contact databases are constantly up-to-date

PROFILE, SKILLS AND EXPERIENCE REQUIRED

• Solid proven experience in Beauty PR including strong relationships with online press and influencers.
• Excellent understanding of social media sphere with a solid knowledge of leading UK influencer strategies
• Excellent verbal, interpersonal and written communication skills with a high level of attention to detail.
• Ability to think strategically and act independently to drive brand goals.
• Highly organised with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines.
• Budget Management and understanding of SAP ideal but not a requirement
• A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking.
• Experience across luxury, skincare, colour and fragrance pillars specifically
• Alignment with the group's "Trust8" working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

THE BENEFITS YOU'LL LOVE

• 26 days holiday + bank holidays + your birthday day off
• Holiday buy - up to 5 days
• Day off when you get married or move house
• Generous contributory pension scheme - match up to 8%
• Annual performance related bonus
• Private medical insurance with Vitality
• Enhanced parental allowance
• Generous product allocation & discount
• Life Assurance up to x4 your salary
• Flexible Friday finish
• Flexible & hybrid working
• Wellbeing programmes
• Annual performance and development reviews so you know your career is going in the right direction

We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.

We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work.

We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion.

We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.

Once you have applied for the role, our in house recruitment team will screen your CV. We will do our best to get back to all candidates who apply, however in some cases it may not be possible due to the high volume of applications. If you have not heard back from us within 30 days of your application, unfortunately this may be you have not been successful on this occasion.

If your CV is shortlisted, then you will be contacted by our recruitment team. They will arrange a pre-screening call, to explore your motivation, suitability and role expectations. After the pre-screen, your application will be reviewed by the hiring manager. Successful applicants will be invited to at least 1 interview. Preferably, we would like to meet you in person and give you the opportunity to test your commute as well as see your potential place of work! In some cases, we may invite you to an assessment centre or to present your ideas in the form of a business presentation.

Please note: If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.

KEEN TO KNOW MORE?

• Click here to learn more about our brands
• Click here to learn more about Our Principles and The Shiseido Philosophy