Insights Executive

Job Title:
Insights Executive

Job Description:

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Carat is an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

Overview of the role

We are looking for a curious and capable individual to join a small team of insight professionals in support of Carat's strategy department. Are you interested in people and why they make the decisions they take? Do you find yourself listening into conversations happening around you? Are you someone who thrives on telling a brilliant story, bringing all the characters to life? Are you analytical, finding patterns in seemingly unconnected events or experiences or do you have a head for figures, easily finding meaning or communicating through graphs? Are you good at making the complex simple? The role is centred around building understanding of consumers and their behaviour for our clients. We also work to understand our clients' businesses and the forces at play in the wider contexts that they operate in. Working together with media strategists, we work to break down complex challenges and arrive at answers based on understanding. This role offers opportunity to work closely with and learn from thought leaders within the media world. Successful candidate will gain grounding in understanding of media and marketing through working on some of the world's biggest and most exciting brands, including Heinz, Kellanova, Lionsgate, Ferrero, Co-op, Molson Coors, Direct Line, Microsoft and many more.

Qualifications + Skills

• Curious, diligent, detail oriented nature
• Compassionate people person
• Ability to analyse data and find trends or insights
• Ability to communicate findings clearly with stakeholders
• Comfortable with excel and powerpoint
• Previous experience of 3rd party audience tools such as YouGov or TGI desirable
• Ability to juggle projects and work to deadlines
• Some experience of either media or consumer research or study of a relevant field
• Professional approach to work and strong communicator

Key Responsibilities

• Learning to deliver target audience recommendations and strategies
• Supporting strategists in data gathering and story telling
• Desk research - exploring insight resources available to understand consumer trends and marketplaces
• Data exploration and presentation
• Willingness to share thoughts and ideas with regards to brief
• Presenting to clients
• Occasional Primary research - quant and qualitative
• Supporting team members in administrative tasks e.g. co-ordinating meetings etc
• Leading on adoption of insight tools / resources (e.g. crosstabbing, proprietary panel data, 3rd party resources such as Mintel, Nielsen Suite, WARC etc) and championing their use amongst wider agency

What we offer

• This is a permanent role.
• The team is based in our London office but operates under flexible working arrangements, some travel outside of London required (store visits).
• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Location:
London

Brand:
Carat

Time Type:
Full time

Contract Type:
Permanent]]>