Insights Director

Job Description:

The Insight Director sits within Carat UK's Insight and Strategy team and will work closely with the Strategy and Client Account teams in Carat UK, as well as occasionally with colleagues in other areas of the Dentsu business. This role will lead client insight projects internally and with clients, be instrumental in creating content for pitches and thought leadership as well as developing insight solutions and best practice that can be scaled across our network.

We work in a fast-paced environment, and therefore applicants will need to be comfortable picking up quick turn-around projects and being able to prioritise work in order to deliver best in class analysis and insights.

We are looking for someone creative and curious who can think outside the box right from planning a research programme through to analysis and delivery of the insights and new solutions that will provide maximum client business impact. The new approaches developed could be through repackaging current deliverables and/or via new techniques and methodologies. We are looking for someone that has experience in cultural insights, primary and secondary data handling and strong critical thinking when it comes to using AI solutions alongside strong story telling skills.

This role will offer the successful candidate the opportunity to work closely with a small team of insight specialists and include line managerial responsibilities, including workflow management and the opportunity to help grow, motivate and nurture brilliant young talent.

Key Accountabilities

• Direct client facing work, liaising with client Teams, supporting the strategy team and representing insight in current client and new business presentations.

• Line management of a small team, ensuring support, encouragement for growth and pipeline management are all in place

• Ensuring that the Strategy Team are fully supported in development of strategy, client discussions on insight, research, and communications measurement.

• With a focus on data exploration, research & insight you will be proactive in managing and developing relationships directly with our clients and stakeholders throughout Dentsu

• Championing the use and application of insight throughout the Carat UK agency, raising the floor in terms of client team responses being grounded in insight and developing the capabilities of teams beyond the insight community

• Audience Strategy leader

• Design and delivery of research and insight to support new business pitches

• Development and delivery of thought leadership pieces with support from strategy and marketing

• Roll out of Research & Insight products for the global teams and across the network from conception to delivery

Professional Skills

• This is a hybrid client facing and internal role so we are looking for someone comfortable to develop direct relationship with clients and internal teams

• Ability to design research solutions and be creative with a variety of different data sets (including digital) and methodologies

• Exposure and experience using AI solutions - imperative critical thinking

• Experience and keen interest in cultural insight discovery and cultural intelligence

• Proven history in media, communications and generating consumer insights

• Experience in applying datasets to include Yougov profiles, CCS or TGI, GWI as well as trend led and category focused resources e.g. Mintel, Foresight Factory, Canvas 8 for desk research purposes

• Strong story telling and communication skills and strong creativity when it comes to data mining, particularly in support of strategic imperatives

• Ability to manage time across workstreams and stakeholder needs

• A good understanding of the wider aspects of commercial marketing and business

• Good project management skills and ability

• Highly collaborative, able to develop teams and work across countries and disciplines

• Interest in popular culture and innovation

• A creative approach to problem solving and curiosity in all elements of your work

• Experience nurturing jr colleagues and directing workflows across teams

Working with us

Joining dentsu international, you'll join a team of 46,000 people. It's an opportunity to produce career-defining work. Along the way, you'll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting challenges, memorable experiences and opportunities to shape your future.

Inclusion and Diversity

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Our 8 ways

We are dentsu. As champions for meaningful progress, we help our clients to win, keep and grow their best customers with best-in-class services and solutions in media, CXM, and creative.

With more than 46,000 dedicated specialists teaming across 145 markets, our '8 ways' shape and guide the way we do things here, so that, together, we can achieve the 'never before' for our clients, for society and for each other.

We dream loud.
We inspire change.
We team without limits.
We all lead.
We make it real.
We climb high.
We choose excitement.
We are a force for good.

We are dentsu

#LI-Dentsu #LI-Hybrid

Location:
London

Brand:
Carat

Time Type:
Full time

Contract Type:
Fixed Term Contract (Fixed Term)