Influencer & Talent Manager
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Description
Job Title: Influencer & Talent Manager
Location: London
Reporting To: AVP, Community
Who we are
At Monica Vinader, we're on a mission to prove that buying better, wearing longer and doing better don't have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.
And don't just take our word for it, we are proud to be recognised in the industry through our recent awards, proving we are leading the way in sustainable jewellery:
• Ethical/Sustainable Jewellery Business of the Year 2021 & 2023, Retail Jeweller
• Jewellery Brand of the Year 2023, Retail Jeweller
• Queen's Award for Enterprise: Sustainable Development 2022
• Responsible Luxury Business of the Year 2023 & 2022, Positive Luxury
We are digital first, omni-channel, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.
Where we need your help
We have all the makings of an iconic brand - beautiful products that are timeless and designed to last, service that exceeds our customers expectations, a passionate founder that cares deeply about doing what is right and a loyal and growing community who advocate for us.
The Influencer & Talent Manager role is an exciting opportunity to develop and drive global influencer and creator marketing strategies that support brand initiatives with a focus on brand building, storytelling, cultural relevance. This role is pivotal for driving talent casting and brand elevated content on owned and earned channels. Reporting to the AVP of Community, this role will collaborate closely with cross-functional partners across Organic & Paid Social, Press & VIP, Partnerships, Growth, Merchandising, Product and Creative teams.
What you'll do
Influencer Strategy & Execution:
• Develop world class global influencer marketing strategy for Upper and Mid Funnel programmes to drive brand relevance through both organic and paid partnerships
• Lead strategy and execution, creating programmes that build brand stickiness and value generation for US and UK regions, developing/nurturing relationships with our growing collective of influencers
• Oversee influencer programmes from concept to execution, inclusive of: selection, outreach, contract negotiation and campaign execution
• Establish a measurement and reporting structure to evaluate influencer impact on a monthly and quarterly basis, across both brand metrics (i.e. organic reach), sales (i.e. attributed orders, product uplift) and new customer acquisition
• Work closely with the Influencer Affiliate team on strategy to ensure cohesion of influencer ecosystem and funnel
• Manage budget reporting monthly and quarterly on spend performance
Content Creation & Amplification:
• Identify and build meaningful relationships with individuals that can grow Monica Vinader's brand reach and drive conversion through content creation, brand and product amplification, and product education and validation
• Collaborate with cross-functional teams to develop briefs for content creation from concept to execution, managing talent-led campaigns and influencer activations
• Work closely with the Community, PR and eComm teams to seamlessly integrate and amplify influencer content on owned channels
• Work closely with Press & VIP teams to ideate celebrity talent casting for larger campaigns, ensuring cohesion with paid VIP placement strategy
• Identify innovative new influencer and creator partnerships and initiatives that support and amplify brand partnerships, retail expansion and experiential activations
What you'll bring
• Proven experience in influencer marketing at a global fashion or lifestyle brand
• Creative flair teamed with a commercial mindset and an organised approach
• Proven track record of managing successful digital campaigns across social platforms (Instagram, TikTok)
• Passionate and adept at building communities with the ability to market at the speed of culture
• Growth hacking / business & brand development mindset - obsession in growing community, awareness, and revenue.
• Experience with contract negotiation and management. Experience with influencer platforms an asset.
• Experience communicating plans to senior management (VP-level decision-makers) as well as with colleagues from technical and non-technical background
• Strong data analysis skills; the ability to run and synthesise data in order to identify areas of opportunity for amplification.
• Ability to operate in a fast-paced environment and manage multiple competing priorities
• Entrepreneurial spirit, with passion to get things done
• Ability to work autonomously, multi-task and search out new opportunities with tight timelines.
• Ability to problem solve, think beyond a brief, and be a self-starter.
To be successful at Monica Vinader...
• You are a doer
• You're a team player
• You're humble
• You are honest, straightforward and transparent
• You are a good teacher/mentor (approachable and accessible)
• You want to get your hands dirty
• You solve problems
• You are resilient
• You are flexible
• You are entrepreneurial, smart, and passionate
• If you don't know something, you say so. Then go figure it out quickly
• You love working in a creative environment
• You have a sense of humour
• You are an insatiable learner
Additional Requirements
Ability to document your authorisation to work in the United Kingdom.
Travel Requirements
Regular travel to our Norfolk / London office may be required.
Our Aims and Values
Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:
Customer Obsessed
Our customers are at the core of everything we do. We will always deliver an outstanding and personal experience to them every time they interact with us, to ensure their ongoing support and loyalty.
Caring
We treat people with respect, as we would want to be treated. We are apolitical and assume good intentions in others. We are open and honest with each other while ensuring we take an empathetic and supportive approach.
Fast Paced
We are passionate about what we do, and we want to reach as many customers as fast as we can. We combine focus with pragmatism and flexibility so that we can move at pace in whichever direction we need to take.
Exceptional
We have a relentless desire to continually learn and improve to ensure our products and approach are exceptional. Our tenacity, high standards and attention to detail give us a competitive advantage.
Commercial
We focus hard on facts and approach things in a logical, rational and analytical way. We challenge each other to make sure we make decisions and take actions that create value for our business and our customers.
Monica Vinader as a global business makes the following inclusive culture pledge:
Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all. We commit to celebrating the diverse voices of our employees, partners, and the customers we serve.
This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.
Monica Vinader Ltd, Holkham Studios, Longlands, Holkham Park, Wells-next-the-Sea,
Norfolk, NR23 1SH
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At Monica Vinader, we're on a mission to prove that buying better, wearing longer and doing better don't have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable. We are digital first, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.Further information is available at www.monicavinader.com