Individual Giving Manager

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Job Description

Salary: £38,000 per annum

Team:Marketing & Engagement

Reports to:Engagement and Marketing Director

Direct reports:Senior Individual Giving Coordinator

Working hours:Full-time, 35 hours per week.

Contract:Permanent

Location:Based at Trees for Cities office, currently in Brixton, London SW9. Hybrid working available with at least two days per week in our office in line with our policy.

Purpose of Job

Trees for Cities has a strategic goal to create a movement for urban trees and tree equity. We engage people in our movement by influencing and mobilising people to plant and care for trees through their voice, time and money.

This role manages the effective implementation of Trees for Cities' Individual Giving Strategy. The Individual Giving Manager is responsible for management and growth of Trees for Cities individual giving programme, raising vital unrestricted funds for the charity. The 2026-27 income target is £350,000.

Priorities include stewardship to nurture and retain existing supporters, developing new regular giving programmes to attract new audiences, and the creation and implementation of fundraising campaigns aligned to our strategy and brand.

Key accountabilities and responsibilities

The Individual Giving Manager is responsible for driving income generation from individual supporters across a wide range of channels. This includes managing one-off website donations, regular giving acquisition and retention, digital fundraising, payroll giving, SMS, merchandise and shopping initiatives, legacy and in-memory giving, and challenge event fundraising. They also lead major and mid-value donor stewardship and acquisition, ensuring donors at all levels receive high-quality engagement and a seamless journey across every touchpoint.

A key part of the role is the development and delivery of effective donor acquisition, retention, and development campaigns. The Manager oversees both digital and non-digital campaign activity, creating campaign plans, coordinating multiple stakeholders, and ensuring compelling, emotive materials are produced in collaboration with the Marketing and Communications team. They are responsible for direct marketing to supporters, managing donor enquiries, and implementing strong stewardship strategies to encourage regular giving and maximise donor lifetime value.

Operationally, the Individual Giving Manager ensures that all donor data and journeys are well managed. This includes maintaining a smooth online giving experience, ensuring data protection compliance, and using the CRM system to support effective fundraising. They line-manage the Senior Individual Giving Coordinator, ensuring accurate data selections, reporting, and efficient use of the database to support programme development. They also embed a culture of testing and insight, using results to refine campaigns and deepen understanding of audience behaviour.

The Individual Giving Manager oversees annual expenditure budgets, forecasts programme income, and works closely with Finance to track donations and ensure funds are managed in line with donor intentions. They prepare detailed monthly, quarterly, and annual income and expenditure reports, analysing campaign performance and return on investment. They also contribute to wider business planning and strategic development, ensuring individual giving activity aligns with organisational priorities and long-term goals.

You will oversee administration of the Trees for Cities web shop, including sourcing sustainable products from environmentally-sound suppliers, as well as selling merchandise at given planting days. The Individual Giving Manager will also ensure timely responses to supporter enquiries and effective administration of third-party donation platforms including DontSendMeACard, GoodPAYE, and others, responding to enquiries and thanking donors as necessary.

What you will deliver

• Fulfilling the current iteration of the Individual Giving Strategy and working alongside the Engagement and Marketing Director to create a subsequent strategy from April 2028

• Individual Giving campaigns directed at existing and potential supporters

• Donor-led email communications (using the Charity Digital Mail platform) including the stewardship of all online donors.

• A catalogue of engaging and visually appealing fundraising materials for print and digital

• Audience profiles of donor groups to ensure targeted and consistent messaging

How we'll measure it

• Achievement of personal income targets and team targets

• An increase in number of new donors and reduction in lapsed donors

• Quality, accuracy and completeness of record keeping

• Positive feedback from our donor supporters

• Delivery of key strategic activities in the Individual Giving Strategy

Person specification

Specification

Essential

Desirable

A minimum of 3 years' experience working within individual giving, with a proven track record of engaging supporters and generating income from individuals

Y

Experience in marketing in a charitable environment and a good practical understanding of fundraising acquisition across multiple digital/online channels

Y

Excellent organisational skills to manage workload, with proficiency in Microsoft Office

Y

Experience in building and sustaining relationships with donors at every level

Y

Knowledge of data segmentation and campaign development from end to end

Y

Experience in creating fundraising marketing materials, for both digital and print

Y

Knowledge of the regulatory environment for fundraising from individuals, including data protection, Gift Aid, and fundraising codes of practice and regulation

Y

Experience of IG budgeting, financial modelling and benchmarking including cost per acquisition, return on investment and lifetime value

Y

Confident interacting with staff at all levels

Y

The ability to think creatively to solve problems

Y

Ability to plan and implement fundraising campaigns and projects on budget

Y

Highly motivated with the ability to multitask and prioritise

Y

Ability to work as a team, both in-person and remotely

Y

Proactive and hands-on with the ability to work with minimal supervision

Y

Exceptional written and verbal communication skills

Y

Experience of line management

Y

Experience managing annual income and expenditure budgets

Y

Eligible to work in the UK

Y

Experience of working within the not-for-profit sector

Y

An active interest in the natural environment and desire to fulfil Trees for Cities' mission

Y

All employees have a duty under the Health & Safety at Work Act to ensure that their working environment is free of hazards that may prove injurious to themselves, their colleagues, and all those engaged in the charity's activities. Trees for Cities' office is a no-smoking environment; all staff have a responsibility to keep the office clean and welcoming.

Occasional weekend and/or evening work may be required, particularly during the planting season (October to March), for which staff receive time off in lieu (TOIL).

This job description is not exhaustive and is liable to review following discussions with the post holder. The post holder will be expected to undertake any other reasonable duties as requested by his/her manager.

Trees for Cities is committed to the principles of equal opportunity. We value diversity and are committed to promoting diversity within the workplace. We aim to ensure that our employees achieve their full potential and that all employment decisions, including recruitment, are taken without reference to irrelevant or discriminatory criteria. A full copy of our Equal Opportunities Policy can be provided on request.

Staff Benefits

• 29 days annual leave in addition to public holidays

• Annual half day birthday leave

• Pension: Employees are required to make a minimum 3% contribution with Trees for Cities' making an enhanced 5% employer's contribution. Trees for Cities also offers the option to match additional contributions up to a further 2%.

• Parental Leave: Enhanced Maternity and Paternity Pay

• Enhanced Occupational Sick Pay: 3 days full pay during probationary period which increases to 10 days full pay after successful completion of probation (pro rata for part time staff and staff on fixed term contracts)

• Company Paid Healthcare with Simply Health

• Staff Socials (annual Staff Appreciation Day and End of Year Celebration)

Once salaried employees (permanent or fixed term) have successfully completed their probationary period, they are entitled to the following additional benefits:

• Professional development training budget

• Moving day allowance (up to one day per year in addition to their annual leave entitlement)

• Cycle to Work Scheme

• Employee Volunteering Day (one day)

• Career breaks in addition to annual leave linked to length of service.

Please note we are unable to provide visa sponsorship for this role, you must therefore have valid a right to work in the UK to apply to this role.