Individual Giving Manager
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RABI is the farmers charity. At the core of RABI's mission is the commitment to address the individual needs of farming people across England, Wales and Northern Ireland through practical, financial and emotional support.
The charity's expert mental health support builds emotional resilience to help farming people feel better equipped to tackle the many uncertainties and challenges they face today, whilst its grants empower farming people to become financially resilient.
RABI's financial support includes targeted, emergency cost-of-living grant campaigns including its Return to School and Winter Fuel campaigns. The charity has provided around £1/4 billion of direct financial support to the farming community over the past 25 years.
ROLE OVERVIEW:
This new role will be responsible for developing and managing RABI's Individual Giving (IG) programmes across a variety of activities that support donor relations - including retention, acquisition and cultivation whilst delivering excellent supporter journeys. The successful candidate will have the necessary skills to be able to communicate effectively with our donors, enhancing and strengthening donor relations for long-term financial sustainability.
Our Individual Giving programme incorporates one-off donations, regular giving, digital fundraising, appeals and in-memory giving. We have plans for significant financial growth over the next five years with a projected fundraising income target of £10 million.
KEY RESPONSIBILITIES:
• Oversee the day-to-day management of all IG programmes, appeals and campaigns in line with the overall fundraising strategy, targets and objectives.
• Develop and manage fundraising appeals, ensuring they are compelling and effective in generating support from both existing and new supporters.
• Develop and implement new IG initiatives including supporting GDPR and lead generation projects.
• Implement the delivery of excellent supporter care and stewardship processes ensuring all donors are appropriately thanked and stewarded.
• Plan and deliver activities that identify and cultivate donors (regular communications and meaningful updates etc) to increase engagement and conversion rates across all segments.
• Create, plan and implement multi-channel supporter-centric campaigns to drive engagement
from new and existing supporters. • Test, monitor and evaluate for insight and future planning of appeals and campaigns.
• Lead on the implementation of new IG programmes associated with IG such as raffles, lotteries etc.
• Strategically manage donor relationships including identifying and maintaining a High-Net-Worth Individuals portfolio for cultivation and long-term future legacy programmes.
• Utilise the CRM and other platforms for data maintenance, insights and reporting - using key learnings and insight for data segmentation and the delivery of timely targeted and engaging communications to supporters.
• Responsibility for line managing a small team, providing guidance and support to ensure effective execution of fundraising strategies, while also collaborating with external agencies to enhance campaign development and successful outputs.
• Work collaboratively with finance to manage and process Gift Aid claims.
• Ensure all fundraising activities comply with legal and regulatory requirements, including GDPR and the CIOF Code of Fundraising Practice.
• Actively participate in the staff appraisal scheme and be committed to training and development in line with RABI's aims and objectives.
• Perform any other reasonable tasks as required by the Charity.
PERSON SPECIFICATION:
Essential
• Demonstrable experience within a similar IG role in the voluntary sector, with a proven track record in IG and donor management.
• Proven track record of meeting or exceeding targets from unrestricted donations.
• Delivering donor recruitment and retention projects from initiation to completion.
• Planning, delivering and managing individual giving programmes with the ability to create and tailor engaging, emotive copy for a range of different channels.
• Knowledge and understanding of targeting, segmentation and response analysis.
• Understanding of testing, validation and utilising key learnings and insight driven data to take campaign learnings forward.
• Understanding of Data Protection and fundraising regulations, compliance and best practice.
• Self-motivated with a positive and creative approach to work, with the ability to multitask and utilize.
• Microsoft planning tools including a CRM system effectively.
• Good communicator with strong interpersonal skills, including face-to-face, phone, in writing and via remote communications and digital IT skills.
• Understanding of payment platforms including Enthuse and Just Giving.
• Highly motivated, strategic thinker with a passion for supporting the farming community.
• Empathy with the goals and objectives of RABI.
Desirable
• A full UK driving license.
• Wider knowledge or interest in the agricultural sector.
BENEFITS:
• Enrolment to Nest on commencement of employment and the opportunity to join RABI's group pension scheme with Standard Life where RABI make contributions equivalent to 10% of your basic salary, provided you make a personal contribution of 5%.
• Life assurance from day one.
• Access to our Employee Assistance Programme.
This role profile is not exhaustive and is subject to review in conjunction with the post holder according to future developments at RABI. Full training and support will be provided for the right candidate.
Early applications are encouraged for this position as shortlisting and interviews will take place on a rolling basis. We reserve the right to close this advertisement early if we receive a suitable application prior to the deadline.
RABI is proud to be an equal opportunity employer and aims to ensure that all employment practices secure equality of opportunity and that no prospective or current employee receives less than favourable treatment at RABI as a result of their sex, sexual orientation, age, race, religion, belief, ethnic origin, disability, marital, or for any other reason which cannot be shown to be justifiable. Our recruitment process strives to ensure that individuals are selected only based on their relevant skills, experience, qualifications and abilities.