EMEA Events Marketing Manager

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EMEA Marketing Events Manager

Who You Are

You are a passionate and results-driven marketing professional who thrives in a fast-paced, high-energy environment. You take pride in your work, applying attention to detail and ensuring every event and activation is executed with precision and creativity. You have a deep interest in AdTech, Mobile, Social, and Video and enjoy bringing innovative ideas to life through engaging, high-impact events.

With a sharp eye for detail and a strong sense of creativity, you understand the power of immersive experiences. You think outside the box and leverage unique marketing activations to drive brand awareness and client engagement. You are a natural communicator, a fast learner, and an expert at translating marketing strategies into compelling event experiences.

Who We Are

Channel Factory is an official YouTube partner dedicated to helping brands monetise and optimise creator content on the YouTube platform. As a fast-growing global organisation with 28+ offices worldwide, we operate across three key regions: Americas, EMEA, and APAC. We are looking for an experienced and strategic event marketer to lead event marketing efforts across EMEA, supporting business growth through high-impact event activations, partnerships, and industry engagements. This role will play a pivotal part in filling the top of the funnel, driving lead generation, and strengthening Channel Factory's presence in the market.

Your Role & Responsibilities

As the EMEA Event Marketing Manager, you will be responsible for planning and executing innovative event marketing strategies across the region. Your goal will be to create compelling experiences that enhance brand awareness, foster engagement, and drive revenue growth.

Key Responsibilities

• Develop and execute the EMEA event marketing strategy, aligning with regional and global objectives.
• Own the full event lifecycle, from initial strategy and planning to execution and post-event analysis.
• Set, communicate, and maintain clear project timelines, priorities, and deliverables.
• Research, source, and negotiate with vendors, venues, suppliers, and contractors to ensure optimal partnerships.
• Source thoughtful and sustainable swag items that reflect our brand values and elevate the event experience.
• Ensure all events are delivered on time, within budget, and exceed expectations in terms of impact and ROI.

• Plan, coordinate, and oversee all event logistics, including venue selection, catering, travel, and supplier management.
• Manage pre-event planning, including agenda creation, speaker coordination, and delegate experiences.
• Ensure flawless on-site execution, including managing teams, briefing stakeholders, and troubleshooting real-time challenges.

• Work closely with key stakeholders across various markets to tailor event experiences to local audiences, ensuring event experiences are personalised and impactful.
• Collaborate with internal teams, including sales and marketing, to ensure seamless event promotion and execution.
• Engage with industry partners and associations (e.g. IAB, industry awards, conferences, trade shows) to build strategic collaborations.

• Own and manage event budgets, ensuring cost-efficiency and effective resource allocation.
• Track event performance metrics, including attendance, engagement, lead generation, and ROI.
• Leverage analytics and feedback to optimise future event strategies.
• Proactively research new event opportunities that drive brand awareness and business growth.
• Travel as needed for site visits, planning meetings, and on-site event execution.

• Contribute and collaborate on both regional and central marketing initiatives.

What You Bring to the Team

• 3-5 years of relevant experience in event marketing, ideally within AdTech, Media, or a fast-paced tech environment.
• A strong strategic and creative mindset, with a track record of executing high-impact events.
• Exceptional organisational and project management skills, with the ability to multitask effectively.
• Excellent communication skills, both written and verbal, with a keen ability to build relationships across teams and with external partners.
• Experience managing C-Level stakeholders.
• Strong understanding of event logistics, budgeting, and contract negotiations.
• A proactive, problem-solving mindset with a high degree of autonomy and initiative.
• A team-oriented approach with a positive attitude, embracing a collaborative and fast-moving work culture.
• Proficiency in Microsoft Office Suite, Google Apps for Work, and CRM tools (e.g. Salesforce) is a plus.
• University degree educated is a plus.

Working Hours & Expectations

• Standard office hours apply, but flexibility is required, especially in the lead-up to events.
• Some evening and weekend work may be necessary.
• Travel within the UK and EU is required for planning, site visits, and event execution.
• This role is based in EMEA and reports to the EMEA Marketing Director in London.

Why Join Us?

At Channel Factory, we foster a culture of teamwork, creativity, and ambition. We work hard, move fast, and celebrate our successes together. If you're excited by the idea of shaping and leading event marketing across EMEA, we'd love to hear from you!

About Channel Factory

Channel Factory is a global technology and data platform that optimises business performance and enhances brand reputation with ethical and effective contextual targeting. Utilizing proprietary AI and brand suitability technologies, Channel Factory ensures ads are placed on brand-safe, contextually relevant content across YouTube, CTV platforms, and social media, including Meta and TikTok. Through its conscious media planning, Channel Factory is committed to promoting sustainability, diversity, and positive content, helping brands achieve their goals while fostering a healthier digital ecosystem.

Channel Factory has a presence in 31 countries across the Americas, Europe, the Middle East, Asia, and ANZ, providing advertisers with IAB standard category lists and customized content options in 49+ languages.