Head of Video Distribution

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Job Description

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.

Your Team:Join The Sun brand at the cutting edge of its evolution. As we pivot towards a video-led strategy, we're driving a bold transformation to create innovative, original video content that will redefine our future. This is a rare opportunity to be part of a historic brand shift into a dynamic multimedia landscape, using exclusive video to connect with new audiences and grow revenue streams.

Your Role: As Head of Video Distribution you will be responsible for ensuring maximum exposure of The Sun's best in class Originals and News content across all platforms, including YouTube, Facebook and TikTok. You will help define the workflows between video and audience teams to ensure smooth delivery and distribution of video, as well as advise on best practice, report on success and share learnings.

Day to day you will:

• Implement workflows: Manage processes to ensure video and audience teams publish videos in a timely and efficient manner.
• Best Practice: Set clear guidelines on optimal packaging of video content from thumbnails to titles and ensure distribution teams meet those expectations.
• Forward Planning:Work closely with Commissioning Editors to forward plan, devise schedules and communicate distribution strategies to key stakeholders for Sun Originals and News video.
• Audience Engagement: Understand what captures attention in the fast-paced digital environment and recommend content that drives conversations, shares, and engagement across multiple channels.
• Platform Optimisation: Analyse data to ensure all video content is tailored for various platforms, optimising for different algorithms, audience behaviours, and content formats across YouTube, social media, and the website.
• Industry Awareness: Stay ahead of digital video trends in news, lifestyle, showbiz and sport, not afraid to suggest new ideas, formats and approaches to driving audience engagement.
• Traffic-Driven Strategy: Use data-driven insights to inform your distribution decisions, focusing on creating high-performing content optimised for page views and video plays across platforms such as YouTube, the website, and social media.
• Competitive Strategy: Continuously analyse competitors and market trends, using insights to refine The Sun's multi-platform approach, ensuring we maintain a competitive edge.

What we are looking for from you:

• Digital Native: You are deeply immersed in the digital media landscape, with an intuitive understanding of what drives video views and engagement at scale.
• Data-Driven & Results-Oriented: You understand how to use analytics to inform content strategy and have a proven track record of driving audience growth and increasing video views through perfectly executed distribution.
• Cross-Platform Expertise: Excellent understanding of social media, SEO and creating engaging, optimised content for different platforms, especially YouTube and Facebook.
• Monetisation Specialist: YouTube monetisation expert with an excellent understanding of advertising formats, policies and products, including channel memberships. Plus a solid grasp of FAST TV distribution and revenue opportunities.
• Editorial background: Newsroom or storytelling experience, with a clear understanding of the content demands of The Sun's audience.
• Creative & Fast-Paced: You thrive in a high-pressure, fast-moving environment, always ready to capitalise on breaking news or trending sports events to create impactful video content.
• Collaboration: Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders and cross-functional teams.
• Proactive & Adaptable: Highly proactive, with the ability to balance multiple priorities, work under pressure, and adapt quickly to changes in the digital landscape.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include TalkTV, talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual's potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.

We offer a flexible working arrangement where employees are expected to be in the office a minimum of three days per week. For the remaining two days, there is the option to work remotely if desired.

Benefits

Some of our benefits include:

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• 'Bikes for Work' and 'Electric Car' scheme
• Access to exclusive events Up to 60% discount on Harper Collins books and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [email protected].