Head of UK&I Marketing, Advisory

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HEAD OF UK&I MARKETING - ADVISORY

Role Purpose

This is a fantastic opportunity to lead our UK&I Marketing team within CBRE Advisory.

The UK&I Head of Marketing position will join the marketing leadership team and will be responsible for creating and delivering an integrated marketing strategy, to facilitate revenue growth across multiple Lines of Business, Markets and Sectors.

The role requires an experienced marketing leader who will raise CBRE's brand visibility, deliver high quality client experiences, and drive growth through innovative campaigns.

The UK&I Head of Marketing will lead the in-house marketing team to deliver exceptional outcomes for our clients and stakeholders across CBRE.

Key Responsibilities

• Leadership and personal development of UK&I Marketing team
• Creation and management of UK Marketing budget
• Creation of annual marketing strategies and responsibility for execution of integrated plans alongside Communications, Events and Digital teams
• Close working relationship with senior leaders to deliver bespoke go-to-market plans to contribute to business goals
• Delivery of annual thought leadership campaigns working closely with Research
• Partner with Digital team to maximise the potential of social media and digital channels as part of the marketing mix
• Direct content for flagship events working closely with the Events team to deliver outstanding client experiences
• Lead on sponsorships and partnerships to maximise brand visibility
• Ensure global brand image is consistently deployed in United Kingdom & Ireland domestic markets, acting as a brand guardian across all touchpoints
• Regularly present at UK Executive Committee meetings on key marketing initiatives and campaigns
• Track and report on ROI metrics and KPIs

Person Specification/Requirements

• Experienced marketing leader who has operated at leadership level
• Proven success at directing, coaching and elevating a high performing team in a fast-paced multinational environment
• Proactive, creative, innovative, with an appetite for constant new ideas
• Results-oriented and experienced in using data to drive decision-making, and shape business perceptions of marketing's value add
• Digital-first mindset with strong social media experience
• Capable of articulating and presenting a simple, clear and compelling vision, based on measurable business outcomes
• Strong editorial sensibilities, from relentless attention to detail, to writing stylishly executed content
• Able to confidently communicate results to senior stakeholders, and manage and influence colleagues across all levels of the organisation
• Highly analytical with a structured problem-solving approach and strongly metrics / KPI driven
• Responsibility for effectively managing large projects, driving efficiencies and cost control
• Will demonstrate exceptional cross-functional partnership and influencing skills with peers

Working at CBRE

When you join CBRE you will have the support and resources of a global firm where an entrepreneurial mind-set is encouraged. You'll realize your potential with challenging work, fast-paced assignments, an environment of constant learning and commitment to results. To enable your success, we provide the best tools, training and leaders in the industry.

Our collaborative culture is built on our RISE values and reflects the needs and perspectives of our clients and our people. Our work is guided by our North Star: Creating the real estate solutions of tomorrow, so businesses and people thrive. This informs everything we do-from diversity, equity, and inclusion to sustainability initiatives to workplace safety and wellbeing.

At CBRE, we believe that the more perspectives we have, the more dimensions we see. We welcome people with different backgrounds and experiences across industries to apply for open positions even if you do not match every element of the required skills. To discover more about what it's like to work at CBRE, visit Life at CBRE.

About CBRE

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world's largest commercial real estate services and investment firm (based on 2023 revenue). The company has more than 130,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves a diverse range of clients with an integrated suite of services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.

Equal Opportunities

We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. For information about accommodations we can make during the recruitment process, please visit: https://www.cbre.co.uk/careers/accommodations