Head of Social Media, Influencer Marketing, and Social-Digital Assets

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About Fresha

Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.

Fresha is used by 110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with global offices located in New York City, Vancouver, Sydney, Dubai, Riyadh, Amsterdam, Warsaw and Pristina.

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.

Fresha's ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

Role overview

Fresha is seeking an innovative and experienced Head of Social Media, Influencer Marketing, and Social-Digital Assets to lead our social media strategy, influencer partnerships, and digital content creation. This role requires a strategic leader with a strong background in social media management, influencer marketing, and digital content production. The ideal candidate will have a proven track record of building and engaging online communities, driving brand awareness, and delivering impactful social media campaigns that drive conversions through a structured conversion funnel.

Given our exciting and progressive growth plans, we are looking for an exceptional Head of Social Media to come and join our global business.

Reporting directly into the VP Brand & Marketing , and working collaboratively with:

• Marketing Team: Collaborate closely to ensure social media efforts support overall marketing objectives.

• Product Team: Coordinate with the product team to align social media strategies with product launches and updates.

• Creative Team: Partner with the creative team to develop engaging and on-brand social media content.

• Creative Agencies: Manage relationships with external creative agencies to ensure a fluid content factory and consistent delivery of high-quality content.

• Customer Support: Work with the customer support team to manage customer interactions on social media.

• Data Analytics: Collaborate with data analysts to measure the impact of social media activities, optimize performance, and drive data-driven decision-making.

• Media & Omni Media: Work with media and omni media teams to integrate social media strategies with broader media plans and ensure cohesive cross-channel campaigns.

The core objective of the Head of Social Media, Influencer Marketing, and Social-Digital Assets is to enhance Fresha's online presence, build a strong brand community, drive engagement, and convert followers into customers through effective social media strategies, influencer partnerships, and high-quality digital content.

This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact.

To foster a collaborative environment that thrives on face-to-face interactions and teamwork, all Fresha employees work from the office four days per week, with the flexibility to work remotely one day each week. London office address: WeWork, 10 York Rd, London SE1 7ND

What you will be doing

• Collaboration: Work closely with other departments to ensure a seamless partner experience.
• Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with Fresha's brand objectives and marketing goals.
• Influencer Marketing: Identify, engage, and manage relationships with influencers and brand ambassadors to amplify Fresha's reach and credibility.
• Content Creation: Oversee the creation and curation of high-quality, engaging, and on-brand digitalcontent for various social media platforms.
• Comprehensive Content Strategy: Develop and execute a robust content strategy that supports
• Fresha's marketing objectives and ensures consistent, high-quality content production.
• Creative Collaboration: Work with internal creative teams and external creative agencies to ensure a fluid content factory, delivering engaging and cohesive content across all social channels.

This list is not exhaustive and there may be other activities you are required to deliver.

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What we are looking for

• Experience: Minimum 10 years of experience in social media management, influencer marketing, and digital content creation, with at least 5 years in a leadership role.
• B2B and B2C Experience: Proven experience in both B2B and B2C environments, understanding the distinct strategies and tactics required for each market.
• Social Media Strategy: Proven experience in developing and executing successful social media strategies across multiple platforms (e.g. Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Influencer Marketing: Strong background in identifying, negotiating, and managing relationships with influencers and brand ambassadors.
• Content Creation: Expertise in creating compelling digital content, including graphics, videos, and written posts, tailored to various social media platforms.
• Agency Management: Demonstrated experience in managing relationships with external creative agencies, including negotiating contracts, setting clear expectations, and ensuring high-quality deliverables.

Added bonus

• Bi-lingual: Fluency in English and another language.
• Experience with Analytics: Proficient in using social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics) to measure performance, ROI, and derive actionable insights.
• Conversion Funnel Optimisation: Experience in developing and implementing strategies to optimise the conversion funnel and drive followers through the stages from awareness to purchase.
• Trends & Innovation: Deep understanding of current social media trends, tools, and best practices, with a passion for staying ahead of the curve.

At Fresha, we value passion and potential as much as specific skills. If you're enthusiastic and eager to learn, we encourage you to apply, even if you don't meet every listed requirement. We believe in fostering growth and providing the support needed for you to excel in your role.

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Interview Process

• Screen Call - Video call with Talent Team (30 minutes)
• 1st Stage - In person with VP of Marketing and Chief People Officer (60-90 minutes)
• Final Stage - In person presentation with Leadership Team (90 minutes)

Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe

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Inclusive workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.