Head of Social Media

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Role purpose and overview

The Telegraph needs an experienced social media expert with excellent news judgement to help the business grow its reach and subscriptions. The role involves leading on social platform and channel strategies, managing a team of social editors and their output, and working closely with the newsroom and wider business on planning and delivery.

Key responsibilities

• Develop and deliver social media strategy to maximise the impact of The Telegraph's editorial content - driving subscriptions, growing reach and deepening engagement.
• Ensure day-to-day postings are on-brand and optimised. Manage creation of unique, original content to grow brand loyalty and build engaged communities of value to the Telegraph.
• Advise desks, including Video, Audio and Sport, on social media strategy and develop effective workflows for delivery.
• Oversee social listening and work with the newsroom to capitalise on social trends. Monitor emerging platforms, tools and channels.
• Line manage a team of social editors responsible for running our social media accounts.
• Develop social media strategies for editorial launches, different markets and new products.
• Support desks and reporters in developing their social media presence, in line with editorial strategy.
• Maintain relationships with third parties, including Facebook, Instagram, Twitter, Reddit, LinkedIn, Snapchat, WhatsApp and TikTok.

Key skills

• Extensive experience of social media at a quality digital news publisher - preferably with a subscription model.
• Extensive experience of developing audiences and engagement through social media - and understanding of which metrics are of importance to a quality publisher.
• Extensive experience of different digital storytelling methods as applied to social media.
• Experience of managing a team, and the ability to influence key stakeholders and others outside of the immediate team.
• Experience in content strategy and planning, and the ability to coordinate plans across a large newsroom.
• Excellent understanding of what constitutes quality digital publishing in a busy editorial environment.
• Skilled in extracting insight from analytics tools, and the ability to make decisions about social media activities based on analytics when appropriate.
• Good at fostering and building relationships in person and online, individually and at scale.
• Drive to work hard and push the boundaries in a rapidly changing industry.

Our benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you'll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Level 3 Disability Confident Leader as part of the government's Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.