Head of Social
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Description
Job Title: Head of Social
Location: London, UK
Reporting to: Executive Director, Digital
Who Are We?
T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role
We are recruiting for a Head of Social for UK & WW, to drive excellence across our social environments for our UK and WW clients and specifically Toyota/Lexus, Virgin Money, TalkTalk, Smart Energy GB and Karo. This is a pivotal role in the agency and will work closely with the Executive Director, Digital to ensure Social excellence and best practice is delivered in everything we do. They will manage members of an expanding team in London, Manchester and a nearshore hub in Athens, as well as ensuring the UK offices continue to be the centre of excellence across the global T&Pm network.
The Head of Social, UK & WW will bring knowledge and expertise to the team and wider agency, educating other departments on the value of Social, evangelising how the Social ecosystem is constantly evolving, and building & maintaining UK based partner relationships to ensure value and new opportunities are brought to clients.
Key Responsibilities
• Drive the vision and delivery of T&Pm approach to Social, encompassing both Paid activation but also Influencers, and Content
• Senior management of the UK & Athens based social team and any embedded personnel
• Lead senior UK client conversations in Social and showcase the strength of the offering to new and existing clients, demonstrate innovation and expert opinion to assist in driving client business forward
• Maintain an excellent level of knowledge of the breadth and capability of the Social output of the agency
• Lead our Social team in terms of senior support and recommend solutions to keep our people on top of trends and developments
• Enable Social team members to collaborate effectively and share learnings and experience
• Regular visibility across the wider agency business, contributing to agency projects and other work streams
• Senior management of relevant Social partners, managing JBPs and ensure T&Pm maintains excellent relations
• Translate wider agency culture and behaviours into key work streams and ways of working for the Social team
• Engage in external industry events as well as internal education of the wider teams
• Lead on the continued development of best practice and process to the benefit of UK & WW clients
• Always be looking for new opportunities to engage new and existing clients in new opportunities across Social
• Lead on the Social elements of new business pitch work, where necessary
Skills and Experience
• Extensive experience in all forms of social media
• Experience managing growing teams and developing people's careers
• Ability to work collaboratively and bring ideas to bear that lead to success for the agency
• Able to build trusted and strong client relationships
• Able to inspire and motivate teams - on the ground and in other locations across the globe
• Work in an agile and efficient manner to ensure T&Pm is always at the forefront of the Social landscape
• Commercially minded with an ability to recognise trading requirements for the agency
What Success Looks Like
• Results in agency development programme
• Growth in Social billings and new business over time
• Overarching internal feedback - senior level and team members
• Client scores and feedback of Social output
• Successful completion of objectives
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.