Head of Proposition Marketing

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Job description

Head of Proposition Marketing - ERP (Construction) Hybrid - Loughborough UK What does Access offer you? We offer a blended approach to office working, expecting you to collaborate and connect in one of our thriving offices on average three days per week. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you. About you: The Head of Propositions Marketing, reporting to the Director of Product Marketing, will lead the development and execution of new and evolving propositions for the ERP product portfolio focused on the Construction sub-division. This role requires a blend of strategic and tactical thinking, requiring market sizing, business case development, pricing analysis, and stakeholder management. The individual will identify commercial opportunities, design customer-centric propositions, and collaborate with cross-functional go-to-market teams to bring these propositions to market. They will create commercial targets, customer experience KPIs, and assess the success of campaigns post-launch. Additionally, the role involves supporting GTM product marketers with messaging, positioning, and product launches, while providing senior management with insights on market position and competitive strengths. The role requires the ability to translate technical features into compelling customer benefits, while gaining deep knowledge of the target audience's behavior and criteria. This expertise will contribute to the division's M&A strategy and ensure the overall product portfolio's value and positioning are effectively communicated across the business. Day-to-day, you will: • Provide market intelligence on buyer behavior, competition, and customer needs to inform portfolio decisions and guide internal stakeholders. • Ensure products meet divisional targets by analyzing performance, refining propositions, and adjusting packaging and pricing strategies. • Collaborate with product teams to design optimal customer journeys and articulate the portfolio's value for positioning and sales enablement. • Lead strategic go-to-market planning, product launches, and cross-functional readiness for new releases, working with GTM teams. • Support Sales and Customer Success teams with training, sales collateral, and content creation to improve win rates and optimize product line performance. • Owning the articulation of the product value to help positioning and organisational focus. Using this experience and insights of your target market buyers to design and advise on sales enablement execution strategies and got to market planning. • Input into pricing strategies, carrying out your own research in order to form recommendations. Your skills and experiences might also include: • Proven B2B experience, ideally within the software technology industry, with a background in marketing, product marketing, or product management. • Experience in the Construction sector is essential, with an understanding of its challenges and trends, and a preferred background in consultancy work. • Strong track record of leading project teams and managing multiple stakeholders in complex, matrixed organizations. • Highly analytical with the ability to interpret data into actionable insights, combined with a results-driven mindset and accountability for delivery. • Exceptional communication skills, able to present a vision, influence senior management, and translate technical details into business benefits. • Adaptable and flexible, thriving in agile, high-pressure environments, with strong project management skills and a reputation as a thought leader aware of technology trends. What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.