Head of Programmatic
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Description
Job Title: Head of Programmatic
Location: London, UK
Reporting to: Executive Director Digital
Who Are We?
T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role
The Head of Programmatic role is a senior digital leadership position within the agency. As head of this department, you will be responsible for the development and ongoing growth of the programmatic team, as well as the entire programmatic and display offering to all T&Pm clients.
This role spans across the UK, EMEA and has some global remit. You will lead and work closely with other T&Pm offices and teams to enable consistency in our programmatic offering, ensuring best practice, executional excellence and aligned operations.
This Head of Programmatic will ensure integration with other disciplines such as Reservations and Biddable to support a 360 audience led approach for clients.
Key Responsibilities
• Lead the T&Pm programmatic offering with operational processes that enable effective ways of working
• Manage and be responsible for a team of programmatic practitioners based in London, Manchester and Athens
• Be engaged with other markets to instil best practice and excellence across the network
• Liaise with GroupM on a regular basis, being part of programmatic related forums and bringing GroupM knowledge, resource and expertise to bear as and when required
• Upskill other agency teams on the T&Pm programmatic offering as well as wider industry POVs
• Drive innovation and best in class programmatic services for clients
• Build the programmatic products and instil our reputation as a leader in this field within the wider agency
Skills and Experience
• Extensive experience in all forms of Programmatic media
• Experience managing growing teams and developing people's careers
• Ability to work collaboratively and bring ideas to bear that lead to success for the agency
• Able to build trusted and strong client relationships
• Able to inspire and motivate teams - on the ground and in other locations across the globe
• Work in an agile and efficient manner to ensure T&Pm is always at the forefront of the Programmatic landscape
• Commercially minded with an ability to recognise trading requirements for the agency
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
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