Head of Product Marketing

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About the Business:

At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link at: https://www.icis.com/explore .

About our Team:

Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success.

About the Role:

As our Head of Product Marketing, you will be hands-on to drive the execution of marketing initiatives that build awareness, demand, and adoption of our products. You'll act as the critical link between product development and marketing execution you will craft compelling messaging, positioning, and go-to-market strategies and tactics that showcase the value of our offerings. This role requires a deep understanding of our customers, competitors, and market dynamics to create a strong narrative and differentiate our products. Initially this role will operate as an individual contributor with the opportunity to expand a small team as the business meets its expansion targets.

Responsibilities

• Strategic positioning: Develop and refine product positioning and messaging that resonates with target audiences and differentiates our products in the market. Use of competitive analysis and brand positioning to drive strategy.
• Content strategy: Oversee the creation of compelling product content for use across the buyer journey.
• Go-to-Market Strategy: Define and execute comprehensive go-to-market plans for new product launches and feature releases, ensuring cross-functional alignment and timely delivery.
• Persona development: Work closely with the global strategy team to define detailed customer and prospect personas to guide customer communication and engagement campaigns and inform demand gen strategy
• Demand generation: Partner with the commercial marketing team to create campaigns that drive awareness, engagement, and adoption of products for New Business.
• Performance management Monitor, analyse, and report on the performance of product marketing initiatives, using data to optimize strategies and maximise impact.
• Cross functional influence: Work closely with the Sales Enablement team to recommend sales tools, presentations, and training that communicate product value and drive conversions.
• People management: Oversee and support strategic marketing, copywriting and customer experience marketing streams.

Requirements

• Proven experience in product marketing, with a successful track record of leading product launches and campaigns with demonstrable, commercial results.
• Excellent communication and storytelling skills, with the ability to translate technical details into compelling marketing messages and creative execution.
• Proven experience in delivering high impact brand and product campaigns across a range of online and offline channels
• Exceptional ability to collaborate across teams and influence stakeholders at all levels of the organization.
• Strategic mindset with the ability to balance long-term vision with tactical execution.
• Knowledge of product lifecycle management and agile development practices is a plus.
• Bachelor's degree in Marketing, Business, or a related field. A Master's degree or equivalent experience is a plus.

Learn more about the LexisNexis Risk team and how we work here

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