Head of Product Management - Customer Acquisition

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Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We're proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

Digital Product at ASOS

We're embarking on an exciting digital transformation journey, evolving our Digital Product team and processes with a powerful new way of working that places our digital products at the heart of our business.

We currently receive over 2.5 billion visits annually, over 23 million active customers, and over 50 million unique visitors monthly. This creates a highly committed and exciting environment with opportunities to develop best-in-class digital products.

We're looking for a product leader who will drive us forward to become one of the world's best and most innovative product teams.

As Head of Product, you'll be responsible for the product strategy and vision across our customer and partner acquisition stream. You'll drive high-quality traffic to the ASOS website and app and help unlock and build solid partner relationships.

Your strategic vision will reshape how we measure, target, and build sustainable growth as a core part of the customer lifecycle, helping us get the best ROI out of our marketing spend.

• Set and own the Customer & Partner Acquisition marketing vision, mission, outcomes and roadmap to align with Digital Product Management product delivery vision and strategy
• Drive ideation of the product vision and strategy for our customer stream
• Accountable to the executive leadership team for the overall performance of our marketing effectiveness and the scalability of our digital products to attract and grow our base sustainably through the right traffic
• Working with the executive team across the business (Chief Marketing Officer, Marketing and Growth director, Chief Product Officer, Chief Technology Officer) to ensure the roadmap and experience meets business needs.
• Oversee the annual budgeting process by reviewing, amending and approving the budgets forecasted by the Product Managers and conduct quarterly budget reviews against actuals to identify cost over-runs, savings and allocate resources efficiently across the portfolio of products
• Lead and oversee the performance of the product team. Continually coach and improve the Digital Product management leadership capability in the team to build the pipeline of future leaders and set external best practice standards within the team

Qualifications

About You

• Experience in leading product teams in industry leading organisations
• Demonstrative experience and expertise in digital marketing, building tools and experiences that drive quality traffic
• Excellent communication and presentation skills to stakeholders at all levels of the business, from your team to the executive committee
• Experience operating, managing, and delivering results in a consumer-facing online retail environment
• Agile product management experience and working in a squad model
• A customer-centric mindset and approach to problem solving whilst maintaining a sharp focus on the commercial targets
• Experience working closely with and influencing engineering teams
• Focus on data-driven decisions to drive performance.
• Ability to create a growth mindset within the team and nurture talent to maximise potential

Additional Information

BeneFITS'

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.

Want to find out how we're tech powered? Check out the ASOS Tech Podcast here https://open.spotify.com/show/6rT4V6N9C7pAXcX60kzzxo .

Prefer reading? Check out our ASOS Tech Blog here https://medium.com/asos-techblog.